Pennies has been shortlisted in four categories at the Charity Times Awards 2026, recognising its innovation, leadership and impact in making digital giving simple and accessible.
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Launching Pennies ▸
Growing Donations ▸
Campaign Toolkits ▸
Brand & Imagery ▸
Growing Donations
Everything you need to successfully grow donations – from planning and communication to engagement and impact.
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Conversion
In-store, online and in-app donation experiences.
Colleague Recognition
Communications training and internal engagement.
Impact and Thank You
Inspire customers and celebrate impact.
Conversion Data
Have you ever wondered how many of your digital transactions turn into impactful donations?
By sharing your weekly or monthly transaction data, we can calculate each site’s conversion rate, the percentage of transactions that become donations. This ensures a level playing field for all sites, no matter their footfall or sales volume.
Sharing your transaction data empowers us to support you better. With inspiration from leading sites and targeted advice, you can unlock higher conversion rates and make an even greater difference.
Anonymised Conversion Comparison
See how your site compares to others in your sector. This valuable data highlights areas for growth and helps set achievable targets.
Average Conversion Rate Trend
Track your site’s performance over time. Together, we can monitor progress and plan strategies to maintain or even boost your conversion rate.
League Tables
Let’s celebrate top-performing sites! Learn their success secrets, so you can apply these insights to your own sites.
Identifying Opportunities
For sites with a 0% conversion rate, we can dive into potential technical issues or training needs. Small changes, like preventing colleagues from hitting ‘No’ unnecessarily, can lead to big results.
Colleague Recognition
Equip and inspire your colleagues to champion Pennies every day.
Leader Boards
Celebrate wins and share the charity impact together.
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| Poster Template → Canva template. |
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Awards
Communicate your new charity partnership with confidence.
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Impact and Thank You
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Customer
Inspire customer donations in-store with clear messaging and engaging prompts.
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Colleague
Make it simple for customers to give online and share the impact of their small change.
| Special Recognition Certificate → Canva template. |
| Poster Template → Canva template. |
| Examples → Description here. |
Need help finding something?
Reach out to your Pennies account managers, or contact us here.
Discover more about Pennies.
Pennies is an award-winning fintech charity with an important mission: to protect and grow micro-donations – ensuring the public has digital ways to keep donating the small amounts of money that are so vital for charitable causes.