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Launching Pennies ▸
Growing Donations ▸
Campaign Toolkits ▸
Brand & Imagery ▸
We help our partners to grow donations, providing data insights and resources so you can keep customers and teams inspired.
Conversion Data
We help you track donation opt-in rates, and learn from the data.
Colleague Recognition
Celebrate top-performing sites and encourage best practice.
Impact and Thank You
Inspire colleagues and customers with engaging charity stories.
Share weekly or monthly transaction data and we can calculate your donation conversion rates, down to site level. This data helps us identify insights, opportunities and informs our joint plans to grow donations.
Find out more about the benefits of tracking donation conversion, and how to share the data.
Use this template to share regular data with us, and gain insights into donation performance.
When you share your conversion data regularly, we can do so much more.
Track site performance over time. Together, we can monitor progress and plan strategies to maintain or even boost your conversion rate.
See how your site compares to others in your sector. This valuable data highlights areas for growth and helps set achievable targets.
Let’s celebrate top-performing sites! Learn their success secrets, so you can apply these insights to other sites and share best practice.
For sites with a 0% conversion, we can dive into potential technical issues or training needs. Small changes can lead to big results.
Healthy competition between teams can be a good thing in business. Recognising top-performing and most improved sites can inspire ongoing engagement with Pennies, and encourage improvements in other sites too.
Encourage sites to improve their donation conversion rates via a regularly shared league tables or competition. Celebrate achievements on your intranet or at annual conferences.
| Special Recognition Certificate → Canva templates for you to edit. |
| Best Practice Guide → Other ideas to inspire and engage colleagues. |
Don’t let the impact go unnoticed. Telling colleagues and customers how their pennies are adding up, and the lives they are changing, is one of the simplest ways to keep donations growing.
Share fundraising milestones and stories about the impact of donations. Do this regularly, and you can increase customer donations and customer sentiment too.
| Best Practice Guide → Guidance on how best to engage customers across channels. |
| Social Media Template → Share your latest milestone with followers. |
| A4 Poster Template → Thank customers in your sites. |
| Customer Email Examples → Inspiration for your email comms. |
Help your colleagues understand the ongoing impact of micro-donations and share thank you messages from your charity partners to keep colleagues engaged.
| Best Practice Guide → A guide to engaging your teams – from launch and beyond. |
| Training Templates → Refresh training materials for your teams, and include impact stories and soundbites. |
| Thank You Asset Template → Thank your teams on internal social networks, intranets and LinkedIn. |
| Thank You Video Template → Coming Soon. |
Reach out to your Pennies account managers, or contact us here.
Pennies is an award-winning fintech charity with an important mission: to protect and grow micro-donations – ensuring the public has digital ways to keep donating the small amounts of money that are so vital for charitable causes.
