Pennies and Apadmi Join Forces to Transform Micro-Donations

We are thrilled to announce a transformative partnership between Pennies and Apadmi, a leading mobile app development agency.

Posted by Pennies

Published 23 November, 2023

We are thrilled to announce a transformative partnership between Pennies and Apadmi, a leading mobile app development agency. Together, we are on a mission to elevate the micro-donation movement by seamlessly integrating our innovative micro-donation solution into a wider array of businesses through Apadmi’s extensive client network.


Making a positive impact, together

Teaming up with Apadmi, a tech leader renowned for designing, developing, and optimising mobile apps for major UK brands, opens up exciting possibilities. With a shared commitment to making a positive impact, Apadmi has already collaborated with some of our existing partners, such as Domino’s, who have raised over £8 million for Teenage Cancer Trust.

Together, we aim to extend the benefits of micro-donations to even more businesses, including Apadmi’s retail and hospitality clients who are yet to adopt Pennies’ technology.


“We are thrilled to join forces with digital powerhouse Apadmi to further our mission to protect and grow micro-donations, creating a future where everyone has affordable, digital ways to donate to charity. This strategic partnership represents a significant step towards embedding our micro-donation solution into even more platforms, ultimately making it easier for retailers to support charitable causes.”

Alison Hutchinson CBE, CEO at Pennies

An introduction to new opportunities

Apadmi will introduce Pennies to key clients and then lean on their 250-strong team of mobile experts to provide support for businesses to smoothly and successfully integrate the micro-donation technology into their existing digital products.

Pennies’ micro-donation solution allows consumers to make charitable contributions effortlessly when paying by card or digital wallet. With over 190 million micro-donations facilitated over the past decade, Pennies micro-donations have transformed lives and communities across the UK and beyond.


The potential for positive change

The potential for Pennies donations is huge. If every cardholder donated just 35p a week, it would raise £1 billion annually in micro-donations for charities, a goal that becomes increasingly more attainable through strategic partnerships like the one with Apadmi.



“Apadmi is thrilled to be able to support Pennies in its valuable mission to make micro-donations an integral part of digital platforms. We firmly believe in the power of technology to drive positive change, and this partnership allows us to contribute to a meaningful cause.”

Garry Partington, Co-Founder and CEO at Apadmi

Join the micro-donation movement

Since 2010, millions of people have adopted the micro-donation movement, from the customers adding their digital pennies when they shop to the businesses partnering with Pennies and building social purpose into the heart of what they do. 

If your business is eager to integrate Pennies’ technology into your point of sale in-store, online or in-app, reach out to our dedicated team today. Together, we can protect and grow micro-donations, creating digital ways to donate the small amounts that mean so much to charities.



Read more from Pennies.

Giving Tuesday 2023: Make a big impact with small change!

Giving Tuesday 2023: Make a big impact with small change!

At Pennies, we’re big supporters of giving – it’s at the core of everything we do. Since we started in 2010, we’ve aimed to encourage and make it easy for people to give to charity. That’s why we’re excited to support Giving Tuesday, a global movement that celebrates and promotes generosity.

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