Pennies Announced as Gold Charity Partner for Retail Technology Show 2025

Pennies, the trusted leader in micro-donations, is proud to continue its longstanding partnership as the official Gold Charity Partner for the Retail Technology Show 2025, taking place on 2-3 April at ExCeL London.

Attendees can visit Pennies at Stand U55 across both days to discover how digital micro-donations are driving impactful change for charities across the UK, Ireland and beyond. Pennies will also be taking part in a panel discussion on 2nd April at 1:55 pm on the Wondrous Stage. The session, ‘Customer, Colleagues and Community: Building Engagement through Purpose-Driven Technology’, brings together top industry leaders for an inspiring conversation on the power of technology to drive meaningful engagement. Panelists include:

• Simon Wells, People Director at Poundland
• Tom Edwards, Chief Revenue Officer at Travelodge
• Jamie Kristow, CEO at Outdoor and Cycle Concepts
• Louis Davies, Retail Director at Compass One
• Alison Hutchinson CBE, CEO at Pennies

Since first partnering with the Retail Technology Show in 2017, Pennies has enabled more than 208 million micro-donations, amounting to over £50 million raised for charities, supporting more than 910 charitable organisations. The event continues to be an instrumental platform for amplifying the impact of micro-donations and fostering partnerships that drive positive change.

“The Retail Technology Show has played a vital role in championing the micro-donation movement,” said Alison Hutchinson CBE, CEO of Pennies. “Every year, this event not only connects us with influential retail and hospitality leaders who are passionate about making a difference, but importantly with the payments and technology companies who help us make micro-donations a reality. The power of small change is truly transformative – and together, we are creating huge impact for charities every single day.”

Matt Bradley, Event Director at the Retail Technology Show, said “We are thrilled to continue our support for Pennies, our long-term Gold Charity Partner. The Retail Technology Show offers a unique platform for industry leaders to work together as a force for good and ensure that micro-donations are the fastest growing way to support the charity sector.  I am proud of how we’ve helped Pennies unlock millions for good causes.”

As a key event for the retail, hospitality and payments industries, the Retail Technology Show offers Pennies the opportunity to collaborate with forward-thinking businesses, explore new partnerships, and showcase how seamless, digital micro-donations can benefit both businesses and communities alike.

For more information about Pennies and how to get involved, visit pennies.org.uk to learn more or meet the Pennies team at Stand U55 at the Retail Technology Show 2025.

Notes for Editors

For further information about Pennies’ involvement in Retail Technology Show 2024, please contact Natalie Charlotte Smith, Content Marketing Manager at Pennies, at nataliecharlotte.smith@pennies.org.uk or Rozi Collier, Head of Marketing & Charities at Pennies, at rozi.collier@pennies.org.uk.

About Pennies

Pennies is the trusted leader in micro-donations. We have worked with more than 150 brands over the last 14 years to raise £60 million for over 1,060 charities.

In an increasingly cashless society, where people still prefer to give little and often, Pennies is ensuring the public still has ways to donate the small amounts that are so vital for charities.

We partner with merchants and payments providers to enable micro-donation opportunities at checkout, helping create huge impact for charities in need. We give customers paying by card or digitally a quick, affordable and data-free way to add a small donation to their purchase–in-store, online and in-app.

Our vision is one day, wherever and whenever people pay by card or digitally, they’ll be given the opportunity to donate a few pence to charity. Making giving simple, every day. Because micro-donations matter.