Pennies announces the appointment of new members to its Advisory Board alongside newly appointed Ambassadors, as momentum behind digital giving continues to grow across sectors.
We are delighted to announced the finalists for the 6th Annual Pennies Awards 2025. Recognising those in our ecosystem whose actions, innovation and collaboration help unlock small acts of giving and huge impact, the ultimate winners of this year’s Pennies Awards will be announced on 12th November 2025.
Meet Our Finalists
Merchant Impact Award
Recognising a merchant partner that has enabled significant growth in micro-donations, driving increased consumer donations in their business and unlocking increased measurable impact for their charity partners.
Technology Impact Award
Recognising a technology partner who has led a significant technology project, development or innovation to enable the unlocking of more micro-donation opportunities and the creation of greater charitable impact.
Partnership Breakthrough Award
Recognising any partner who has helped to rapidly accelerate growth in the micro-donation movement over the past 12 months.
Unsung Hero Award
Recognising an individual or team in the broader Pennies family who has gone above and beyond to accelerate or support the Pennies micro-donation movement.
The winners of this award will be announced at the Pennies Awards on Wednesday, 12th November 2025
Outstanding Achievement Award
Recognising an organisation which has made an outstanding contribution to Pennies and the micro-donation movement resulting in significant positive outcomes.
The winners of this award will be announced at the Pennies Awards on Wednesday, 12th November 2025

Our Judges
A big thank you to this year’s independent panel of judges, drawn from our Advisory Boards, who took the time and energy to consider every application from across our extraordinary network of partners. Our judging panel comprises:
- Roger Alexander (Chair)
- Lee Bagnall
- Ian Benn
- Ted Bell
- Mark Harper
- Jon Hendry-Pickup
- Christoph Homann
- James Lotz
- Jonathon Swaine
- Peter Wickes
Their roles span leadership across payments, retail, advisory boards and non-executive roles, bringing invaluable sector insight to the judging process.
What’s Next
Thank you to everyone who submitted entries and we extend special congratulations to all our finalists, whose efforts, commitment and innovative thinking are helping ensure that micro-donations are creating greater impact than ever before.
We’ll be announcing and celebrating the ultimate winners across all five charities at The Pennies Awards on 12th November 2025 – check back then to find out who this year’s winners are.
UPDATE: You can find the list of winners here.
For any questions or further information, please contact us at awards@pennies.org.uk.
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