Pennies Marks 10-Year Partnership with Retail Technology Show as Gold Charity Partner for 2026

London, UK – 02/04/2026

• Pennies, the charity and trusted leader in micro-donations, marks a 10-year partnership with Retail Technology Show
• More than £65 million raised through 275 million micro-donations since the partnership began
• Pennies CEO Alison Hutchinson CBE to take to the stage with Mamas & Papas, Debenhams Group and RedCat Pub Group

Pennies, the trusted leader in micro-donations, will return as the official Gold Charity Partner for Retail Technology Show 2026 on 22-23 April at ExCeL London, marking 10 years of partnership, during which more than £65 million has been raised for charities through digital micro-donations.

With just three weeks to go until Retail Technology Show 2026, the event is set to bring together leading voices from across retail, hospitality and technology.

Attendees can visit Pennies at Stand Z55 across both days to discover how digital micro-donations are driving impactful change for charities across the UK, Ireland and beyond.

Pennies will also take part in a panel discussion on 22 April at 13:55 on the Spark Stage, ‘Small Change, Big Loyalty: How Digital Micro-Donations Can Power Better Customer Engagement’, featuring leaders from Mamas & Papas, Debenhams Group and RedCat Hospitality.

Panellists include:

• Sarah Ashby, Interim CEO & COO at Mamas & Papas Ltd
• Sophie Rycroft, Group ESG, Sourcing & Quality Director at Debenhams Group
• Richard Lewis, Group Chief Executive at RedCat Pub Group
• Alison Hutchinson CBE, CEO at Pennies
• Martin Newman, Consumer Champion & Founder at The Customer First Group

Over the course of its partnership with the Retail Technology Show, Pennies has enabled more than 275 million micro-donations, raising over £65 million for charities and supporting more than 980 charitable organisations. This contributes to more than £78 million raised by Pennies overall since launch in 2010.

During the two days of the Retail Technology Show, Pennies expects to see around 345,000 micro-donations made through its network of retail and hospitality partners across the UK, Ireland and beyond, raising over £85,000 for charity.

Since first attending in 2017, Pennies has grown significantly – from around 60 partners to more than 200 today, with Retail Technology Show playing a key role in that journey. Pennies will be joined by more than 15 of its technology partners exhibiting at this year’s show, demonstrating the breadth of its partner network across the event floor.

The Retail Technology Show continues to provide a key platform for connecting retailers with technology and payments partners, creating new opportunities to enable Pennies and scale digital micro-donations.

Alison Hutchinson CBE, CEO of Pennies, said:

“The Retail Technology Show continues to play an important role in championing the micro-donation movement. As Pennies marks 15 years, it’s incredibly meaningful to reflect on the strength of partnerships like this one. Over the past decade, the show has connected us with forward-thinking retailers, hospitality brands, and the technology and payments partners who help us to make digital giving possible. Together, we’re proving that small, everyday donations can deliver significant, lasting impact for charities across the UK, Ireland and beyond.”

As a key event for the retail, hospitality and payments industries, the Retail Technology Show offers Pennies the opportunity to collaborate with forward-thinking businesses, explore new partnerships, and showcase how seamless, digital micro-donations can benefit both businesses and communities alike.

For more information, visit pennies.org.uk or meet the Pennies team at Stand Z55 at the Retail Technology Show 2026.

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About Pennies

Pennies is the trusted leader in micro-donations. We have worked with more than 200 brands over the last 15 years to raise over £78 million for more than 1,120 charities.

In an increasingly cashless society, where people still prefer to give little and often, Pennies is ensuring the public still has ways to donate the small amounts that are so vital for charities.

We partner with merchants and payments providers to enable micro-donation opportunities at checkout, helping create huge impact for charities in need. We give customers paying by card or digitally a quick, affordable and data-free way to add a small donation to their purchase–in-store, online and in-app.

Our vision is one day, wherever and whenever people pay by card or digitally, they’ll be given the opportunity to donate a few pence to charity. Making giving simple, every day.

Because micro-donations matter.

About Retail Technology Show

Retail Technology Show is the premier destination for innovation, insight, and connection in retail. Held annually at ExCeL London, this dynamic event unites the world’s most forward-thinking retailers with leading tech innovators to explore the future of commerce.

Experience the very best in retail tech as the industry’s most innovative suppliers present the latest game-changing tech and digital solutions for in-store, online, and omnichannel retail. Discover tools and strategies to elevate customer experiences, boost operational efficiency, and drive sales to new heights.

The event delivers an electrifying conference programme packed with cutting-edge insights from some of the brightest minds in the industry. Attendees stay ahead of rapid-fire trends and hear directly from international innovators who are revolutionising the future of retail.

With thousands of senior retail professionals in attendance, connecting with the right people to elevate retail businesses has never been more exciting. Take advantage of countless networking opportunities tailored to deliver an unbeatable experience.