On Tuesday 2nd November, we hosted our annual Autumn Event. Supported by Worldpay from FIS and Avvio Reply, this hybrid event was available via live stream and, at long last, in person too.

Hosted by BBC news presenter Sally Bundock, the event included a charismatic keynote from Sir Malcolm Walker CBE, and a warm and illuminating panel of retail and hospitality leaders who gave insights on what post-pandemic social purpose means to their businesses.

The night also included the 2nd Annual Pennies Awards. Pennies works with fantastic, passionate and innovative brands – who each help shift the dial on the micro-donation movement; propelling digital giving and amplifying the impact on causes and communities around the UK and beyond.

The Pennies Awards 2021

The Pennies Awards are a chance to highlight those partners who have gone above and beyond to make micro-donations matter.

The winners were chosen by a panel of industry leaders in retail, hospitality, payments and technology. Congratulations to all of our winners and honourable mentions:

Breakthrough Award

  • Winner: Tyl by NatWest
  • Honourable mention: Pretty Little Thing

Step Change Award

  • Winner: Currys
  • Honourable mentions: IPOSUP

Outstanding Achievement Award

  • Azzurri Group and AND Digital
  • Honourable mention: HTEC with Rontec and MFG

Unsung Hero Award

  • Winner: Andy Caulkett (Ingenico)
  • Winner: Helen Tosney-Collins (Domino’s)
  • Winner: Aelf Hewitson (The MBS Group)

Special Recognition Award

  • Winner: Worldpay from FIS

Each year, we also recognise the Pennies partners who’ve been a foundational part of the success of the micro-donation movement – our Pennies Pioneers – and those that have reached the latest milestone in their Pennies journey. We are delighted to recognise these brands for their roles and their milestone achievements:

Pennies Pioneers

  • Ingenico
  • Verifone
  • Worldpay from FIS
  • Domino’s
  • The Entertainer
  • Travelodge
  • Zizzi

Ten Year Partnership

  • Barracudas

Five Year Partnership

  • Zonal
  • Voisins
  • Hobbycraft
  • Notcutts
  • Dixons Carphone
  • Fuller’s

Three Year Partnership

  • Cardiff City FC
  • Greene King
  • Brentford FC
  • Youth Hostel Association
  • Whitbread
  • Brentford FC

Two Year Partnership

  • Tyl by Natwest
  • Bel & The Dragon
  • Delaware North
  • Poundland
  • Signet
  • Sofology
  • Twycross Zoo
  • Wolves FC


Thanks to our 2021 panel of judges who had the tough of selecting this year’s winners of our recognition awards:

The Pennies Awards 2021 judging panel

Roger Alexander (Judges Chair, and Non-Executive Director at Accourt, Caxton FX, Valitor), Ian Filby (Non-Executive Chairman, Joules), Peter Ayliffe (Pennies trustee), Ian Rutland (Managing Director, TwentyTwenty Payments), Angela Luger (Non-Executive Director, Portfolio), Pete Wickes (General Manager Enterprise for EMEA, Worldpay from FIS), Andy Wood (Chief Executive Officer, Adnams), Paula MacKenzie (Managing Director, KFC UK&I), Katy Taylor (Chief Customer Officer, Southern Water) and Helen Jones (Non-Executive Director, Portfolio).

You can discover all of the highlights from the Pennies Autumn Celebration 2021, and watch the entire event in full, on our website here.

The Winners Gallery


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