Pennies is thrilled to be the official charity partner of Retail Gazette’s first-ever awards, The Game Changers, designed to recognise the trailblazers in retail that are developing new business models, routes to customers and growth opportunities.

Trailblazing consumer micro-giving in the UK over the last 12 years, Pennies has transformed how we give to charity – enabling retailers, and hospitality brands – to unlock over 146 million individual micro-donations from generous customers so far.

Pennies - proud charity partner of Retail Gazette’s inaugural Game Changers Awards

Despite the challenges of the last 2 years, Pennies has seen phenomenal growth, with many new household brands joining the movement, including Wilko, Toolstation, JD Sports, PrettyLittleThing, and Outdoor & Cycle Concept brands Cotswold Outdoor, Snow + Rock and Runners Need.

Retail Gazette editor Gemma Goldfingle said:

“The Game Changers will be a different type of awards. There will be no penguin suits or three-course meals in sight. We’re laying on a free-to-attend party at Bloomsbury Lanes for shortlisted firms – where you can grab a beer, have some fun, and really get to know the people who are changing the face of retail.


“Pennies, which has been truly game-changing for retail-driven fundraising, is the perfect charity partner for our first foray into awards. We hope to see you there.”

Alison Hutchinson CBE, CEO of Pennies said:

“We couldn’t be happier to be selected by Retail Gazette for their inaugural dynamic awards event like no other! Pennies supports retailers that want to be part of a game-changing micro-donation movement that has already passed over 146 million consumer donations and growing fast!


“We enable retailers to support charities they and their customers care about – scaling up the difference they can make in their communities. We’re excited to hear more about the winning ‘game-changers’ at the awards.”

The eight awards include Best Retailer, Fast Growth Retailer, Ecommerce Game Changer, Supply Chain Game Changer, and Sustainability Game Changer. To find out more and to apply visit the Retail Gazette Game Changers Awards website here.


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