Standard copy

July 2026

Use our standard copy when refering to Pennies in your own materials, presentations, blog posts and more.

Short (42 words) 

Pennies is an award-winning charity, and the trusted leader in micro-donations. We partner with businesses to enable donation opportunities at checkout, offering customers the chance to add a charity donation to their purchase when they pay digitally. Making giving simple, every day. #microdonationsmatter

Medium (146 words) 

Pennies is an award-winning charity, and the trusted leader in micro-donations. We have worked with more than 200 brands over the last 15 years to raise over £83 million for over 1,135 charities.  

In an increasingly cashless society, where people still prefer to give little and often, Pennies is ensuring the public still has ways to donate the small amounts that are so vital for charities. 

We partner with merchants and payments providers to enable micro-donation opportunities at checkout, helping create huge impact for charities in need. We give customers paying by card or digitally a quick, affordable and private way to add a small donation to their purchase – in-store, online and in-app. 

Our vision is one day, wherever and whenever people pay by card or digitally, they’ll be given the opportunity to donate a few pence to charity. Making giving simple, every day. Because micro-donations matter. 

Long (237 words) 

Pennies is an award-winning charity, and the trusted leader in micro-donations. In an increasingly cashless society, where people still prefer to give little and often, Pennies is ensuring the public still has ways to donate the small amounts that are so vital for charities. 

We partner with merchants and payments providers to enable micro-donation opportunities at checkout. We give customers paying by card or digitally a quick, affordable and private way to add a small donation to their purchase – in-store, online and in-app.   

Pennies’ micro-donation solutions are a cost-effective way for merchants to create significant social impact by raising funds for their nominated charity partners. Our technology is integrated seamlessly into the payments journey, with no requirement for colleague interaction and no negative impact on customer journeys. 

We help businesses build purpose into the heart of what they do and have created a movement that is working together to build a legacy of digital giving. Our vision is one day, wherever and whenever people pay by card or digitally, they’ll be given the opportunity to donate a few pence to charity. Making giving simple, every day.  

Millions of people are now making micro-donations every single week. Since 2010, Pennies has partnered with more than 200 brands and enabled more than 338 million micro-donations, raising millions of pounds in much-needed additional income for charities 1,135+ in the UK, Ireland and beyond.  

Because micro-donations matter, now more than ever.

Discover more about Pennies.

Pennies is an award-winning fintech charity with an important mission: to protect and grow micro-donations – ensuring the public has digital ways to keep donating the small amounts of money that are so vital for charitable causes.