Market leading Health and Beauty Retailer, Superdrug has partnered with fintech charity, Pennies, to offer customers a chance to give to charity when paying by card for their beauty essentials.
Superdrug customers shopping in store can now top-up on their purchases to support Marie Curie, the UK’s leading end of life charity. The charity provides expert hospice care at home, in their hospices and over the phone – ensuring people get the care and support they urgently need at the end of their lives.
Just 2 minutes of micro-donations from Superdrug customers could help Marie Curie fund an hour of nursing care.
Pennies worked with Superdrug’s payments provider, Worldpay, to enable the micro-donation option on tills across all Superdrug stores in the UK.
Richard Lee, Director of Fundraising, Marie Curie said: “We are thrilled to continue to build upon our fantastic partnership with Superdrug and are hugely grateful for the ongoing generosity and support from Superdrug customers. We hope this new initiative makes it even easier for Superdrug’s amazing customers to get involved and donate to the charity, enabling us to continue to ensure people at the end of life and their loved get the care and support they need, day and night, across the UK.
Nigel Duxbury, Property Director, Superdrug Health & Beauty, added: “We wanted to offer our customers the chance to add a little that will help Marie Curie work towards providing a better end of life for all. We are so pleased to work alongside Pennies, who’ve helped us deliver a simple option to ‘micro-donate’ at payment. We know people will enjoy giving back.”
Alison Hutchinson CBE, CEO, Pennies, added, “We are thrilled to welcome Superdrug to the Pennies’ micro-donation family. We have been blown away by the generosity of their customers, each donating just a few pennies but adding up to huge impact for such a fantastic cause. We look forward to the months and years ahead making great contributions in our communities.”
Pete Wickes, General Manager, EMEA, Worldpay, said: “We often talk about frictionless payments experiences, and now we’ve added that same level of seamlessness to charitable giving at the checkout in partnership with these great organisations. In part of our commitment of using technology for good, we are eager to power the adoption of micro-donations across the UK.”
Pennies has now reached the huge landmark of surpassing 220 million micro-donations across all of its partners – a milestone made all the more significant as growth in giving has accelerated in the last 3 years and weathered the worst of the Covid pandemic.
The charity has estimated that micro-donations present an ambitious but achievable opportunity to inject an annual £1billion into the charity sector – if every UK card holder gave just 35p a week.
About Superdrug
Superdrug offers the best in trending beauty brands, everyday personal care and essential health products. With over 780 stores across the UK and Ireland, Superdrug brings the best in accessible beauty and health to the high street and online. Superdrug shoppers can locate their nearest store by visiting the store finder on superdrug.com
About Pennies
Pennies is an award-winning fintech charity with an important mission: to enable, protect and grow micro-donations, ensuring people have digital ways to keep donating the small sums of money that are so vital to charities.
Millions of people are now making digital micro-donations with Pennies every single week. To date, Pennies has partnered with more than 150 brands and enabled more than 220 million micro-donations, raising millions of pounds in much-needed additional income for 1,000+ charities in the UK, Ireland and beyond. Together, payment providers, merchants and their customers are helping hundreds of charities make a meaningful difference to the causes and communities they serve.
Because micro-donations matter, now more than ever.
For more information about Pennies please visit: pennies.org.uk
About Marie Curie
Marie Curie is the UK’s leading end of life charity.
The charity provides expert end of life care for people with any illness they are likely to die from, and support for their family and friends, in our hospices and where they live. It is the largest charity funder of palliative and end of life care research in the UK, and campaigns to ensure everyone has a good end of life experience. Whatever the illness, we’re with you to the end.
If you’re living with a terminal illness or have been affected by dying, death and bereavement, Marie Curie can help. Visit www.mariecurie.org.uk or call the free Marie Curie Support Line on 0800 090 2309.
Please note we are ‘Marie Curie’ (not ‘Marie Curie Cancer Care’)
mariecurie.org.uk
facebook.com/MarieCurieUK
twitter.com/mariecurieuk
instagram.com/mariecurieuk
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