Customers from Topps Tiles, the UK’s leading tile specialist, have donated £250,000 to Macmillan Cancer Support through Pennies, the digital charity box. If those donations were made up of physical pennies, there would be enough pennies to cover the 95-storey London skyscraper, The Shard, four times over!

Pennies donation being made in Topps Tiles store for Macmillan Cancer SupportThe tile specialist introduced the Pennies scheme in 2016 to allow customers to round up their bill to the nearest pound for the charity. Since then, customers have been donating their pennies to Topps Tiles’ charity partner, Macmillan Cancer Support.

The £250,000 announcement comes just three years into a five-year pledge to fundraise for the national cancer charity through a comprehensive programme of colleagues and customer fundraising and donations.

If the £250,000 was laid out in real pennies end-to-end, it would be enough to go between Topps Tiles stores in Penzance, Cornwall, and Stoke on Trent, with a few to spare!

Matthew Williams, Chief Executive Officer of Topps Tiles said

“We are incredibly grateful to our customers for their generosity in supporting Macmillan Cancer Support, our chosen charity partner, through Pennies. Reaching £250,000 is a significant milestone but to do it just nine months after reaching £100,000 is an incredible achievement.”

Topps Tiles colleagues have also been donating through its champion network, with core events taking place across its head office in Leicester and its 370 stores nationwide. A range of fundraising activities including Macmillan’s iconic Coffee Morning event have raised almost £150,000. Topps Tiles also supported Macmillan’s 2017 campaign, ‘Just Say the Word’, which focuses on raising awareness around men and cancer in partnership with other Macmillan partners in the construction industry sector. The business has also made a commitment to support the campaign again in 2018.

Gini Smith, Partnership Manager at Macmillan Cancer Support added:

“We are absolutely delighted with the amazing support shown by Topps Tiles’ colleagues and customers over the last few years. Their commitment and generosity in choosing to support Macmillan through employee fundraising and the Pennies scheme means we can be there for people affected by cancer when they need us most.


“Our partnership with Topps Tiles is a great example of a successful long-term charity partnership and the positive impact this can have in raising awareness and income to fund support and services in every community for people and their families living with cancer.”

Established in 2010, fintech charity Pennies has helped more than 50 organisations to raise £12 million for more than 300 charities through their digital charity box.

Alison Hutchinson CBE, Chief Executive of Pennies said:

“It has been wonderful to see Topps Tiles customers give so generously to Macmillan Cancer Support with Pennies. Donating via the digital charity box has always been about giving people a simple way to do good, and to feel good. £250,000 raised is a remarkable achievement, and we’re thrilled more and more people are choosing to round-up their purchases every month. The team and customers at Topps Tiles should feel immensely proud.”

Topps Tiles PLC is Britain’s biggest tile specialist with a Leicester-based head office and distribution centre and over 370 stores throughout the UK.

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Notes to Editors
For more information, please contact Rozi Collier, Marketing and Communications Manager at Pennies on

About Pennies

  • Pennies’ micro-donations are anonymous – personal data-free, quick, and a choice every time. The retailer nominates the charity that its customers can support.
  • No data is collected, and there is no follow up; it really is about dropping a few pence in a charity box – but without physical cash.
  • 100% of Pennies customer donations go to charity – 90% to the retailers’ nominated charity/ies and 10% to Pennies – also a charity – to grow micro-donating movement.


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