Verifone (NYSE: PAY), a leader in payment and commerce solutions has been awarded Best Payment Partnership for its collaboration with Pennies, the fintech charity, at the Merchant Payments Ecosystem event. The award recognises the positive contribution Verifone’s technology is making to important charities and in adding value for merchants at the point of sale.
The partnership with Pennies – the digital equivalent of the traditional charity collection box – enables consumers to donate small sums under £1 by ‘rounding up’ their total bill when paying by card in participating stores.
As of January 2018, Verifone’s participating retailers in the UK have facilitated more than eight million micro-donations totaling in excess of £1.9million. Donations support more than 20 charities including Together for Short Lives, Cancer Research UK and Great Ormond Street Hospital Children’s Charity.
June Felix, President Europe and Russia, Verifone, says:
“Consumers’ definition of a positive shopping experience has undergone a revolution in recent years. In exchange for their loyalty, today’s consumers prefer in-store environments that offer the same convenience, personalization and speed associated with e-commerce – and this extends into CSR.
“Retailers are looking for new ways to engage their customer with charities beyond the traditional option of placing charity boxes on counter. With Verifone payment solutions in partnership with Pennies, they now have an easy way for their customers to donate to good causes.”
Alison Hutchinson CBE, CEO of Pennies, the digital charity box says:
“Payments industry leaders, including Verifone, play such a pivotal role in growing the digital donation movement, and with half of Pennies’ donations to date having been made in the last two years alone, the pace of take-up is sharp.
“Together with partners like Verifone, we’re working to match the growing diversity in paytech as consumers adopt new ways to pay; giving them the power to choose to give when they wish, and ensuring no personal data is required or captured by donating.”
Pennies is now in its 8th year – and has just surpassed 50M small-change digital donations made to date. Together with partners like Verifone, Pennies has unlocked around £12M of extra income for over 300 UK registered charities.
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Notes to Editors
For more information, please contact Rob Dyson, Head of Marketing and Communications at Pennies on firstname.lastname@example.org
- Pennies’ micro-donations are anonymous – personal data-free, quick, and a choice every time. The retailer nominates the charity that its customers can support.
- No data is collected, and there is no follow up; it really is about dropping a few pence in a charity box – but without physical cash.
- 100% of Pennies customer donations go to charity – 90% to the retailers’ nominated charity/ies and 10% to Pennies – also a charity – to grow micro-donating movement.