One million donations made so far at The Entertainer have helped to improve services for children in hospital

One million donations made so far at The Entertainer have helped to improve services for children in hospital

Donating a few pennies when you pay by card at the till point may not seem like much but to children sitting in hospital beds around the country this small action is making a huge difference. Since August 2011 customers paying by card in the Entertainer toyshop stores have been happily popping their virtual spare change into the Pennies charity box. Just 18 months in, we’re excited to announce that they’ve donated a magnificent 1,000,000 times, raising well over £300,000 for charity.

Nominations now OPEN for the Pennies Awards 2025.
Enter Pennies Awards 2025.