Pennies will join retail and ecommerce leaders at the 2026 Retail & eCommerce Directors’ Forum, marking the start of a new partnership with Richmond Events.
Thanks to your pennies, men like Guy have somewhere to go to talk about prostate cancer
Donating a few ‘electronic pennies’ in an Adnams Cellar & Kitchen store may not seem like much, but this small change is already adding up to help to fund services for men with prostate cancer. It’s only been a few months but customers have rounded up over 20,000 times, raising more than £6000 for their charity partner Prostate Cancer UK.
200K donations in a few months helps grant the wishes of seriously ill children like Samuel
One of the reasons why Pennies is popular with retailers is because it allows their customers to join in with raising funds for a charity partner, making them feel good about shopping in their stores.
Micro-donations help brighten up Birmingham’s children’s hospital
With the support from you and your pennies, the demoralising décor and the awkward space is closer to getting a new look, brightening up the experiences of patients and their families at Birmingham Children’s Hospital.
Micro-donations add up to £80K to help young people like Afsana turn their life around
Back in the summer of 2011 Pennies was rolled out across the tills in Zizzi restaurants. Eighteen months on, customers have donated over 600,000 times with their pennies adding up to more than £132,000 for charity. Most of this money has gone to their main beneficiary partner the Prince’s Trust who have used donations to help young people improve their lives, build confidence and achieve their ambitions.
Donated pennies from charitable tradesmen help scientists discover new blood test to guide prostate cancer treatment
With online customers of Screwfix clicking the ‘Donate’ button well over 150,000 times since Spring 2012, an impressive amount of money has been donated to their charity partner, the Everyman appeal. In fact, a total of £31,000 has been raised so far, all from donations less than £1.