Since 2025, LauraLynn has received over €81,000 from 384,000 donations made by Superdrug and SSP customers. These small donations help provide specialist care, short breaks and bereavement support for children with life-limiting conditions and their families including families like Saoirse’s.
Pennies Impact Report 2019/20: Building communities, adapting to change, and encouraging better business
Pennies’ Impact Report 2019/20 is an in-depth look at how micro-donations are making a big difference for charities, businesses & consumers.
Technology paves the way for less-cash societies to support their communities
Using payments technology we have collected millions of donations through our e-commerce partners, and to mark National Technology Day 2021, we asked two senior leaders in business, technology, and payments to share their thoughts on why Pennies’ form of tech for good is making such a difference.






