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Launching Pennies ▸
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Brand & Imagery ▸
Everything you need to bring Pennies to life and stay on-brand, from logos and colours, to copy and imagery guidance.
Brand Guidelines
All you need to know when using the Pennies brand.
Logos
Find logos for print and digital use.
Standard Copy
For press, media and partner materials.
Imagery
Document your Pennies journey.
An overview of the Pennies logo requirements, fonts and colours that must be followed when using the Pennies brand and working on co-branded materials.
Everything you need for correct, consistent use of the Pennies logo, colours and typefaces.
Logos, copy and imagery guidance is available below to help you promote or explain Pennies further.
Please note: All brand usage must be approved by our marketing team prior to publication.
Find the right Pennies logo to suit your requirements.
Please note: users must not alter the Pennies logos in any way, and must refer to guidance in the brand snapshot regarding clear space and minimum sizing.
Green
This is our master logo, which should be used the majority of the time within communications.
| Pennies Green EPS → For digital use. |
| Pennies Green PNG → For digital use. |
| Pennies Green CMYK EPS → For print use. |
| Pennies Green CMYK PNG → For print use. |
White
An alternative logo for use in greyscale designs or on dark / bright coloured backgrounds.
| Pennies White EPS → For digital use. |
| Pennies White PNG → For digital use. |
| Pennies White CMYK EPS → For print use. |
| Pennies White CMYK PNG → For print use. |
Powered by Pennies
For use when integrating the Pennies API only. Should not be used in printed materials.
| Powered by Pennies PNG → For digital use. |
Introducing Pennies to your audience? Here you’ll find approved wording, ready to copy into your comms, press or partner materials.
Please note: boilerplates and standard copy are updated monthly. Please ensure you refer to the latest versions at all times.
For use in all press releases relating to or mentioning Pennies, including press contact details.
Use our standard copy when refering to Pennies in your own materials, presentations, blog posts and more.
Every customer journey looks a little different. Your own library of imagery will be invaluable as you produce everything from colleague training guides to customer thank you campaigns.
Browse these example shots for inspiration on the moments – colleagues interactions, in-store touchpoints, and donations – worth photographing for your own materials.
Reach out to your Pennies account managers, or contact us here.
Pennies is an award-winning fintech charity with an important mission: to protect and grow micro-donations – ensuring the public has digital ways to keep donating the small amounts of money that are so vital for charitable causes.
