Its shops on the high street provide funding that can really make a difference and adding Pennies to their card terminals has allowed Age UK to boost its fundraising potential. Within a few months using Pennies in just a small number of its shops Age UK raised £1,000, helping fund initiatives like the Call in Time Programme:
Age UK’s befriending Call in Time programme offers a lifeline to many older people, who would otherwise feel totally lonely and isolated.
Barbara from Devon has only good things to say about the service: “My loneliness was intense, until I began to use the services of Call in Time. This regular contact has made such a difference to my life.
“Having suffered from loneliness, I would urge any lonely person to use Call in Time. I really don’t know what I’d have done without their support. They have been a lifeline to me. They’re just so understanding.”
By adding just 25p when paying by card in an Age UK shop, customers are ensuring Age UK can continue to speak up for all those who have reached later life and protect the long-term interests of future generations.
As consumers increasingly seek meaningful, affordable ways to give back, Pennies, the award-winning fintech charity which enables micro-donations to charity, has today appointed renowned consumer advocate and business leader Martin Newman as its new official ambassador.
Since 2011, GOSH Charity has received over £2.6 million through Pennies micro-donations, funding vital care, research, and facilities—helping children like Paris overcome incredible challenges and find new possibilities.
Iceland Foods has joined forces with fintech charity Pennies to make it even easier for customers to support suicide prevention charity Campaign Against Living Miserably (CALM) this Charity Week (10 – 17 May 2025).
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