Each month, more and more charities start using Pennies in their own shops, raising important additional funds for their vital work. One of these is Age UK, the country’s largest charity dedicated to helping everyone make the most of later life, providing services and support at a national and local level to inspire, enable and support older people.
Zizzi’s customers have shown that they are all heart by adding an extra 20p to their bill for charity, a cool one million times, via Pennies, the electronic charity box. The Italian food fans’ donations have totaled £200,000 since the scheme was introduced, with that money already making a difference to main beneficiary, youth charity, The Prince’s Trust.
So far, Children in Need have received over £6,000 from Pennies’ retailers DFS, Monarch Airlines and Cosmos Holidays in support of their work with projects like Home-Start across the country.
This time last year, customers had donated via the electronic charity box 3.5 million times. Today, that figure has doubled, and the pace of donations continues to grow as we welcome new partners every month. To date, your pennies have raised an amazing £1.7 million from 7 million individual donations.
Donating a few pennies when you pay by card at the till point may not seem like much but to children sitting in hospital beds around the country this small action is making a huge difference. Since August 2011 customers paying by card in the Entertainer toyshop stores have been happily popping their virtual spare change into the Pennies charity box. Just 18 months in, we’re excited to announce that they’ve donated a magnificent 1,000,000 times, raising well over £300,000 for charity.
