Northern food and drink retailer Booths, has partnered with fintech charity, Pennies, to offer customers a chance to give to charity when paying by card for their food shop.
Booths’ customers can now top-up their purchases to support a range of local and national charities to fund their work helping a variety of worthy causes, including North West Air Ambulance, Macmillan Cancer Support, Bags for Strife, Andy’s Man Club, HoneyRose Foundation, Heartbeat NWCC, Prevent Breast Cancer, Ilkley & District Good Neighbours and Prostate Cancer UK.
Liz McEvoy, Retail Operations Manager of Booths added: ‘’We are pleased to be working with Pennies, offering our customers the opportunity to support our chosen charities. Pennies has enabled us to provide a simple solution at the point of payment where customers can discretely choose to make a donation or not. Working together we can make a massive difference to these charities and the work they do in our communities.’’
Alison Hutchinson CBE, Pennies CEO added, “We are really pleased to welcome Booths to the Pennies’ micro-donation family, and know that customers will be generous and appreciate being asked to contribute a few pennies to such a fantastic cause. We look forward to the months and years ahead making great contributions in our communities.”
Pennies have now reached the huge landmark of surpassing 185 million micro-donations across all of its partners – a milestone made all the more significant as growth in giving has accelerated in the last 3 years and weathered the worst of the Covid pandemic.
We have estimated that micro-donations present an ambitious but achievable opportunity to inject an annual £1bn into the UK charity sector – if every UK card holder gave just 35p a week.
Booths is a family owned and operated independent supermarket with stores across Lancashire, Yorkshire, Cumbria and Cheshire. Committed to sourcing products locally and seasonally from the counties it serves, a fresh approach to retailing that has earned the company its deserved position as the UK’s leading regional retailer. Booths works hard to engage with the wider community and develop partnerships with local suppliers, producers, schools and like-minded organisations.
Whether in-store, online and in-app, it’s a simple, affordable, data-free way to donate, with 100% of funds raised going to charity. Pennies works with over 80 of the UKs biggest brands including Domino’s, Curry’s, Greene King, Screwfix, Poundland, The Entertainer, Boots Opticians, JD Sports, Travelodge, Ask Italian, Zizzi, and hundreds of roadside retail outlets.
Together, payment technology providers, retailers and their customers are helping hundreds of charities make a meaningful difference to the causes and communities they serve.
Pennies, the trusted leader in micro-donations, will return as the official Gold Charity Partner for Retail Technology Show 2026 on 22-23 April at ExCeL London, marking 10 years of partnership, during which more than £65 million has been raised for charities through digital micro-donations.
Pennies will join retail and ecommerce leaders at the 2026 Retail & eCommerce Directors’ Forum, marking the start of a new partnership with Richmond Events.
Pennies’ 2025 survey reveals rising public support for everyday giving, as more consumers look to donate digitally this Giving Tuesday.
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