Leading Brands Join Forces with Pennies for Micro-Donation Day 2025

As demand for affordable, everyday giving continues to grow, Pennies, the trusted leader in micro-donations, announces the return of Micro-Donation Day, taking place on Monday 25th August 2025. Now in its second year, the campaign brings together businesses and consumers to champion digital generosity through small, meaningful acts of giving.

This year, a wide range of Pennies’ retail, hospitality and service partners are supporting the day, demonstrating the breadth of Pennies’ impact across sectors. Participating merchants include Booths, Central Co-op, Cotswold Outdoor Group, Gatwick Airport, Greene King, JD Group, Mamas & Papas, Motor Fuel Group, Millbrook Garden Centre, Regenerage, The Restaurant Group, Rontec, Screwfix, and Shepherd Neame.

Payments provider Worldpay, a longstanding Pennies partner, is strengthening its support for this year’s campaign by match-funding all customer micro-donations made across Greene King’s managed pubs and Cotswold Outdoor Group stores live with Pennies on the day – doubling the impact of every digital donation. To further boost awareness and connect with customers, Worldpay will also host Micro-Donation Day takeovers at two London locations, with activities designed to engage people around everyday giving.

Micro-Donation Day 2025 builds on the success of last year’s inaugural event, which inspired over 130,000 individual micro-donations in a single day, raising £30,000 for life-changing causes. This year’s campaign aims to go even further, raising awareness and funds for charities through the power of giving just a few pennies at the point of payment.

Alison Hutchinson CBE, CEO of Pennies, commented:
“We’re so excited to bring back Micro-Donation Day for a second year, and to see even more of our amazing partners getting involved. Every digital micro-donation has the power to make a real difference – and when we come together to give, that impact is magnified. With Worldpay match-funding donations at Cotswold Outdoor Group stores and Greene King pubs across the UK, and the enthusiasm of our retail and hospitality partners, we’re aiming to raise even more vital funds for charity — and surpass the fantastic results we achieved last year.”

Pete Wickes, General Manager Enterprise for EMEA at Worldpay, said:
“Micro-giving is a powerful concept and one that we are proud to support through our longstanding partnership with Pennies. This Micro-Donation Day we’re delighted to be hosting in-store events with Worldpay customers Greene King and Cotswold Outdoor Group, and, as part of our Worldpay Gives commitment, to be matching their customers’ donations too – helping create even greater impact and showing how simple acts of generosity can be amplified through technology.”

Since partnering with Pennies, Greene King and Cotswold Outdoor Group have helped to raise significant sums for charity — with Greene King raising over £3 million through Pennies donations to help support Macmillan Cancer Support and Cotswold Outdoor Group raising £750,000 from more than two million micro-donations, supporting charities such as National Trust, Cancer Research UK, and more.

Graham Briggs, Social Impact Lead at Greene King, said:
“Micro-Donation Day is a perfect opportunity to raise awareness of the big difference that these smaller donations can really make, and to thank our customers for their continued generosity for Macmillan Cancer Support. Thanks to Pennies and Worldpay’s match-funding, each donation will go even further on the day, helping us raise even more to help support Macmillan’s vital work.”

Lucy Sutton, Marketing Director at Cotswold Outdoor Group, added:
“Our customers have always embraced micro-donations with generosity and enthusiasm, and we’re delighted to be involved in this year’s Micro-Donation Day. A big thank you to Pennies for their continued support – and to Worldpay for match-funding donations on the day for our current charity partners, Cancer Research UK’s Race for Life and Snow Camp, doubling the impact and making a huge difference.”

Media Contact:

media.relations@pennies.org.uk

Tel: +44 (0) 20 7600 9286

About Pennies

Pennies is the trusted leader in micro-donations. They have worked with more than 150 brands since 2010 to enable more than 279 million donations, raising over £67 million for 1,080+ charities. 

In an increasingly cashless society, where people still prefer to give little and often, Pennies is ensuring the public still has ways to donate the small amounts that are so vital for charities. 

Pennies partners with merchants and payments providers to enable micro-donation opportunities at checkout, helping create huge impact for charities in need. Micro-donations give customers paying by card or digitally a quick, affordable and data-free way to add a small donation to their purchase – in-store, online and in-app. 

Pennies’ vision is one day, wherever and whenever people pay by card or digitally, they’ll be given the opportunity to donate a few pence to charity. Making giving simple, every day. Because micro-donations matter. 

For more information about Pennies please visit: pennies.org.uk 

About Worldpay

Worldpay’s vision is to unleash the payments potential of every business. We’re powering global commerce by providing payments technology, services and expertise to our clients, which include many of the world’s biggest brands.

Worldpay helps businesses of all sizes, in all vertical markets, to take, make and manage payments in-person and online. Annually, we process over 50 billion transactions worth more than $2.3 trillion across 146 countries and in 135 currencies.

To learn more about us, visit worldpay.com or follow us on LinkedIn, Instagram, Facebook, or YouTube.

About Cotswold Outdoor Group

Cotswold Outdoor Group Ltd is the UK’s leading outdoor retailer, comprising of well-known brands including Cotswold Outdoor, Snow+Rock and Runners Need.

With over 130 years of combined retail experience, through its three customer facing brands, Cotswold Outdoor Group Ltd offers a comprehensive range of high-quality outdoor, run and snowsports kit, specialist advice, and exceptional customer service to inspire and enable everyone to enjoy the outdoors to the fullest.

About Greene King

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.

• Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

• Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be “The Nation’s Most Loved Pub Brand”. Pub Partners runs our tenanted and leased pubs business and Hive and Nest franchise pubs.

• Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands.