Pennies has been shortlisted in four categories at the Charity Times Awards 2026, recognising its innovation, leadership and impact in making digital giving simple and accessible.
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Brand & Imagery
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Brand Guidelines
In-store, online and in-app donation experiences.
Logos
Communications training and internal engagement.
Standard Copy
Inspire customers and celebrate impact.
Imagery
Conversion insights, templates and reports.
Brand Guidelines
This document gives an overview of the Pennies logo requirement, font and colours that must be used at all times.
Pennies Brand Snapshot
Please follow our Best Practice Guides when you are implementing Pennies. Pennies look is very flexible. So as long as you have the correct solicitation statement and display our logo, you are free to design your items to ‘fit’ your brand.
If you require copy or images to promote or explain Pennies further, then our marketing team can provide help and advice that is suitable for the format you are using. Please contact Pennies marketing team: media.relations@pennies.org.uk
Logos
New copy needed
Green
This is our master logo, which should be used the majority of the time within communications. This should not be altered in any way.
| Pennies Green EPS → For digital use. |
| Pennies Green PNG → Description here. |
| Pennies Green CMYK EPS → For print use. |
| Pennies CYMK PNG → For print use. |
White
Announce your pilot and get yourteam on board.
This should not be altered in any way.
| Pennies White EPS → For digital use. |
| Pennies White PNG → For digital use. |
| Pennies White CMYK EPS → For print use. |
| Pennies White CMYK PNG → For print use. |
Powered by Pennies
For use in Pennies API.
This should not be altered in any way.
| Powered by Pennies RGB → For digital use only. |
Standard Copy
[Copy on how to use these press releases]
Press release boilerplate
How to use this?
Standard copy
USe this for?
Imagery
[See below for examples of POS in action]
Example of POS in action (2)
Example of POS in action
Example of POS in action (8)
Example of POS in action (7)
Example of POS in action (6)
Example of POS in action (4)
Example of POS in action (3)
Need help finding something?
Reach out to your Pennies account managers, or contact us here.
Discover more about Pennies.
Pennies is an award-winning fintech charity with an important mission: to protect and grow micro-donations – ensuring the public has digital ways to keep donating the small amounts of money that are so vital for charitable causes.