Pennies has been shortlisted in four categories at the Charity Times Awards 2026, recognising its innovation, leadership and impact in making digital giving simple and accessible.
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Launching Pennies ▸
Growing Donations ▸
Campaign Toolkits ▸
Brand & Imagery ▸
Launching Pennies
Everything you need to successfully launch Pennies from point of sale and customer journey, to communication and engagement.
Jump to a section.
Point of Sale
Design the in-store, online and in-app donation experience.
Colleague Engagement
Communications, training and internal engagement.
Customer Engagement
Launch with customers and inspire them to donate.
Point of Sale and Customer Journey
Make it easy and inspiring for customers to donate in-store, online and in-app. Discover best practice guidance, design inspiration, templates and more.
Point of Sale (In-Person)
Inspire customer donations in-store with clear messaging and engaging prompts.
| Best Practice Guide → Everything you need to know to design and produce POS. |
POS Design Inspiration → Find ideas for your own point of sale assets. |
| Pennies Logos → To include in POS artwork. |
Brand Guidelines → Check Pennies guidelines here. |
| Fundraising Regulator → Logos and guidelines to include. |
Customer Journey (Online and In-App)
Make it simple for customers to give online and understand the impact of their small change.
| Best Practice Guide → UI and UX guidance for implementing online and in-app. |
Examples → DONT HAVE |
| Templates → DONT HAVE |
Item One → Description here. |
Colleague Engagement
Equip and inspire your colleagues to champion Pennies from day one. Explore best practice and templates for everything from launch communications to training guides and videos.
Launch Comms
Materials to energize teams at launch, align everyone to your mission and inspre strong particpation from day one.
| Launch Colleague Engagement – Best Practice Guide → How best to communicate Pennies to colleagues during implementation, pilot and launch. |
| Launch Colleague Engagement – E-Commerce and App → DONT HAVE |
| Launch Templates → DONT HAVE. |
| Launch Story Board → Storyboard for your colleague training video. |
| Colleague Engagement Script → Suggested copy colleague materials. |
| Video filming Guide → |
| Launch Press Release Template → Description here. |
| Launch Blog Post → Description here. |
| Launch Social Post Copy → Description here. |
Training Materials
Guidance and tools to equip colleagues with the knowledge and confidence to deliver meaningful customer experiences with micro-donations.
| Colleague Training Guide → PowerPoint template. |
| Colleague Training One-Pager → PowerPoint template.. |
| Colleague Training Video → A video guide for best practice. |
| Leadership Colleague Engagement Video → |
| Item One → Description here. |
| Item One → Description here. |
Customer Engagement
This section equips you with resources to introduce your customers to Pennies. Use these materials help communicate how it works, where the funds are going, and the amazing potential impact of their micro-donations.
In-store Comms
Consider in-store messaging options to support your point of sale materials.
| Customer Engagement Best Practice Guide → Description here. |
| Customer Engagement In-Store Template → DONT HAVE. |
| Customer Engagement Online Template → DONT HAVE. |
| Customer Engagement Examples → DONT HAVE. |
| Launch Press Release Template → Description here. |
| Launch Blog Post → Description here. |
| Standard Social Post Copy → For launch, impact and thank you posts. |
Digital Comms
Engage customers via social media, website, email and more.
| Customer Engagement Best Practice Guide → Description here. |
| Customer Engagement In-Store Template → DONT HAVE. |
| Customer Engagement Online Template → DONT HAVE. |
| Customer Engagement Examples → DONT HAVE. |
| Launch Press Release Template → Description here. |
| Launch Blog Post → Description here. |
| Standard Social Post Copy → For launch, impact and thank you posts. |
PR and Media
Ways to announce your new partnership with Pennies.
| Launch Press Release Template → Description here. |
| Launch Blog Post → Description here. |
| Launch Social Post Copy → Description here. |
Need help finding something?
Reach out to your Pennies account managers, or contact us here.
Discover more about Pennies.
Pennies is an award-winning fintech charity with an important mission: to protect and grow micro-donations – ensuring the public has digital ways to keep donating the small amounts of money that are so vital for charitable causes.