On Monday 25th August, Pennies, the trusted leader in micro-donations, celebrated another hugely successful Micro-Donation Day, raising £42,500 through 144,000 donations in just 24 hours, all for vital causes.
Monday 25th August 2025
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Get ready to make a big impact with small change!
Pennies is thrilled to announce the second annual Micro-Donation Day, taking place on Monday 25th August 2025.
This national day of giving is all about supporting the micro-donation movement, and we’ve got Pennies’ partners on board to help spread the word. While the official celebration is on Monday 25th August, the campaign will run throughout the entire week, giving everyone plenty of time to get involved and make a difference.
Micro-Donation Day aims to drive donations with our existing partners while boosting awareness of Pennies’ mission to protect and grow micro-donations. We’re looking to enhance partner engagement and increase customer participation by highlighting the significant impact of micro-donations. Small contributions from many people can create a powerful force for good, and this campaign is designed to showcase exactly that.
Our supporting partners
Our partners are preparing for Micro-Donation Day with exciting activities, from customer thank-yous and promotions to social media campaigns. Some will even increase their donation values or run match-funding campaigns, maximising the impact of every contribution.
We are proud to have the support of several incredible partners committed to making Micro-Donation Day a success.
Last year’s supporting partners included:
Why get involved?
Micro-Donation Day provides a unique opportunity for businesses to celebrate their charitable achievements and demonstrate their commitment to making a positive impact through micro-donations. By getting involved, our partners will bring together customers and employees to support micro-donations, creating a sense of community and shared purpose.
The heightened visibility during the campaign will not only boost awareness for the partners and their chosen charities but also enhance their reputation and reach, making a significant and lasting impact on the community and the micro-donation movement.
Interested in Participating?
Get in touch with us at info@pennies.org.uk to learn more about the campaign and for supporting materials. Merchant partners can also find our campaign toolkit on Pennies’ partner resource hub, which you can request access to from your Business Development Account Manager directly.
Let’s work together to create positive change through micro-donations!
Latest news and stories.
Read what we’ve been up to, explore the latest partner stories and discover the impact of your donations in our Content Hub.
Pennies’ Micro-Donation Day 2025 Raises £42,500 in Just 24 Hours
On Monday 25th August, Pennies, the trusted leader in micro-donations, celebrated another hugely successful Micro-Donation Day, raising £42,500 through 144,000 donations in just 24 hours, all for vital causes.
Over £1.4M Raised Through Pennies – Supporting Cancer Research UK’s 24/7 Cancer Chat Community
Micro-donations raised through Pennies is helping fund Cancer Research UK’s 24/7 Cancer Chat – a vital online community offering connection, comfort and hope to those affected by cancer. From first diagnosis to life beyond treatment, micro-donations are powering real support, every step of the way.
Leading Brands Join Forces with Pennies for Micro-Donation Day 2025
As demand for affordable, everyday giving continues to grow, Pennies, the trusted leader in micro-donations, announces the return of Micro-Donation Day, taking place on Monday 25th August 2025. Now in its second year, the campaign brings together businesses and consumers to champion digital generosity through small, meaningful acts of giving.