As consumers increasingly seek meaningful, affordable ways to give back, Pennies, the award-winning fintech charity which enables micro-donations to charity, has today appointed renowned consumer advocate and business leader Martin Newman as its new official ambassador.
Pennies held its annual Autumn Celebration Event this year on Tuesday 15th October 2024. Hosted for the fifth year by presenter Sally Bundock, and supported by Worldpay, the event was attended by partners from across the micro-donation movement and was also available to join virtually. One of the highlights of the evening was the 5th Annual Pennies Awards, supported by Verifone.
Pennies 5th Annual Awards
Pennies works with innovative, passionate and socially-driven brands who each help unlock and amplify the micro-donation movement; broadening the opportunities for consumers to donate a few pennies when they shop and socialise, for causes and communities around the UK, Ireland and beyond.
The Pennies Awards are a chance to highlight those partners and individuals who have gone above and beyond to make micro-donations matter. The winners were selected by an independent panel of industry leaders in retail, hospitality, payments, and technology.
You can explore all the highlights from the Pennies Autumn Celebration 2024 and watch the entire event on our website here.
Congratulations to all the winners and finalists:
Merchant Impact Award
Finalists:
- Booths (Highly Commended)
- Moto
- Outdoor & Cycle Concepts
- Superdrug
- The Entertainer
- Toolstation
Winner: Moto

Innovation in Technology Award
Finalists:
- Acrelec
- Lightning E-Com
- Stripe
- Trust Retail
Winner: Stripe

Partnership Breakthrough Award
Finalists:
- Fanatics
- Freddie’s Flowers
- JH
- Stripe
- Superdrug
Winner: Freddie’s Flowers

Unsung Hero Award
Winners:
- Ryan Taylor and Tom Noise, Wirebox
- Rajan Patel, Stripe
- Gopal Yendluri, Freddie’s Flowers



Outstanding Achievement Award
Winner: Superdrug and Marie Curie

Photographer: Joe Kaufman | Red Kite Films
Our Judging Panel
We extend our gratitude to our 2024 panel of judges who had the task of selecting this year’s award recipients. This year’s judges were:
- Roger Alexander (Chair) – Non-Executive Director, Portfolio
- Simon Eacott – Head of Payments, NatWest Group
- James Lotz – SVP Northern and Western Europe, Castles Technology
- Liz Williams – Chief Operating Officer, International – Laser Clinics Group
- Don Williams OLY – Partner – Retail Sector, KPMG UK
- Jerome Saint-Marc – Director of Co-op Growth, Co-op
- Debbie Robinson – CEO, Central Co-op
- Elliott Goldstein – Managing Partner, The MBS Group
- Seb Hobbs – Chief Executive Officer, Well Pharmacy
You can explore all the highlights from the Pennies Autumn Celebration 2024 and watch the entire event on our website here.
Start Your Pennies Journey
Contact us today and become part of the Pennies family, where every micro-donation adds up to make a positive difference for charities across the UK and beyond. Let’s work together to make every penny count!
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