Pennies, the trusted leader in micro-donations, is proud to continue its longstanding partnership as the official Gold Charity Partner for the Retail Technology Show 2025, taking place on 2-3 April at ExCeL London.
Pennies celebrates shortlisted success in Google’s Global Impact Challenge
Following the announcement last week that Pennies was a finalist in the Google Global Impact Challenge, it’s been an intense week of garnering public votes, culminating with an afternoon of Q&A’s with some high profile judges.

With nearly 300,000 views of our film, it’s been a fantastic week for spreading the word of Pennies. This year, we weren’t selected in the final four for Google’s ultimate prize but we’re delighted to be receiving £100,000, 10 Chromebooks for the office and a tremendous amount of fresh supporters. Our biggest thanks go to everyone who voted over the past week, helping to raise our profile and show how important it is to make giving easy and affordable.
Chair of NCVO and keen Pennies supporter Martyn Lewis had this to say about Pennies achievement as a finalist:
“It is marvellous to see this ingenious way to give recognised by Google. It’s something that should be infused in the DNA of every single retailer in the country,” he said. “Pennies is a charity that represents the sectors current needs by making it very easy and quick for people to contribute to many different charities.”
Congratulations to the four winners in the Global Impact Challenge and well done to all the charities that made it to the final ten. Maybe some of these worthy projects can also be helped via Pennies in the future as well!
Read more from Pennies.
Pennies Announced as Gold Charity Partner for Retail Technology Show 2025
Pennies, the trusted leader in micro-donations, is proud to continue its longstanding partnership as the official Gold Charity Partner for the Retail Technology Show 2025, taking place on 2-3 April at ExCeL London.
Micro-Donations: A Simple Way to “Give Your Way” This Giving Tuesday
Pennies, the trusted leader in micro-donations, proudly supports Giving Tuesday, celebrating the many ways we can give back. Through micro-donations, Pennies makes it easy to donate a few pence to charity, creating a lasting impact.
Despite cost-of-living pressures, more people are giving to charity digitally than ever before
Pennies, the award-winning fintech charity, found in a survey that 48% of UK consumers would be more likely to micro-donate if they knew giving just 35p a week could raise £1 billion annually for charities.
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