Iceland Foods has joined forces with fintech charity Pennies to make it even easier for customers to support suicide prevention charity Campaign Against Living Miserably (CALM) this Charity Week (10 – 17 May 2025).
Pennies celebrates shortlisted success in Google’s Global Impact Challenge
Following the announcement last week that Pennies was a finalist in the Google Global Impact Challenge, it’s been an intense week of garnering public votes, culminating with an afternoon of Q&A’s with some high profile judges.

With nearly 300,000 views of our film, it’s been a fantastic week for spreading the word of Pennies. This year, we weren’t selected in the final four for Google’s ultimate prize but we’re delighted to be receiving £100,000, 10 Chromebooks for the office and a tremendous amount of fresh supporters. Our biggest thanks go to everyone who voted over the past week, helping to raise our profile and show how important it is to make giving easy and affordable.
Chair of NCVO and keen Pennies supporter Martyn Lewis had this to say about Pennies achievement as a finalist:
“It is marvellous to see this ingenious way to give recognised by Google. It’s something that should be infused in the DNA of every single retailer in the country,” he said. “Pennies is a charity that represents the sectors current needs by making it very easy and quick for people to contribute to many different charities.”
Congratulations to the four winners in the Global Impact Challenge and well done to all the charities that made it to the final ten. Maybe some of these worthy projects can also be helped via Pennies in the future as well!
Read more from Pennies.
Iceland Foods Partners with Pennies to Make Fundraising For ‘Calm’ Easier This Charity Week
Iceland Foods has joined forces with fintech charity Pennies to make it even easier for customers to support suicide prevention charity Campaign Against Living Miserably (CALM) this Charity Week (10 – 17 May 2025).
Pennies Announced as Gold Charity Partner for Retail Technology Show 2025
Pennies, the trusted leader in micro-donations, is proud to continue its longstanding partnership as the official Gold Charity Partner for the Retail Technology Show 2025, taking place on 2-3 April at ExCeL London.
Micro-Donations: A Simple Way to “Give Your Way” This Giving Tuesday
Pennies, the trusted leader in micro-donations, proudly supports Giving Tuesday, celebrating the many ways we can give back. Through micro-donations, Pennies makes it easy to donate a few pence to charity, creating a lasting impact.
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