With nearly 300,000 views of our film, it’s been a fantastic week for spreading the word of Pennies. This year, we weren’t selected in the final four for Google’s ultimate prize but we’re delighted to be receiving £100,000, 10 Chromebooks for the office and a tremendous amount of fresh supporters. Our biggest thanks go to everyone who voted over the past week, helping to raise our profile and show how important it is to make giving easy and affordable.
Chair of NCVO and keen Pennies supporter Martyn Lewis had this to say about Pennies achievement as a finalist:
“It is marvellous to see this ingenious way to give recognised by Google. It’s something that should be infused in the DNA of every single retailer in the country,” he said. “Pennies is a charity that represents the sectors current needs by making it very easy and quick for people to contribute to many different charities.”
Congratulations to the four winners in the Global Impact Challenge and well done to all the charities that made it to the final ten. Maybe some of these worthy projects can also be helped via Pennies in the future as well!
Pennies, the trusted leader in micro-donations, will return as the official Gold Charity Partner for Retail Technology Show 2026 on 22-23 April at ExCeL London, marking 10 years of partnership, during which more than £65 million has been raised for charities through digital micro-donations.
Pennies will join retail and ecommerce leaders at the 2026 Retail & eCommerce Directors’ Forum, marking the start of a new partnership with Richmond Events.
Pennies’ 2025 survey reveals rising public support for everyday giving, as more consumers look to donate digitally this Giving Tuesday.
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