The Emerging Payments Association has chosen us to be their charity partner, which will help raise Pennies profile in this exciting and fast-paced industry.
Our CEO Alison Hutchinson took to the stage before the celebrated awards – now in their 8th year – to thank the innovation of the payments industry so far; and urged technology providers to help us make more retailers ‘Pennies-ready’.
Pennies has revived the simple act of putting spare change in a charity box, by digitising the process for an increasingly cashless society. But we need the help of payments providers to support friction-less, affordable and anonymous giving when paying by card.
Tony Craddock, Director General of the Emerging Payments Association, said: “The key to significant consumer adoption of a new payment tool is to make it simple and effortless.
“Pennies has identified an ideal point in the payment process to target the consumer, in a way that is familiar through tipping in restaurants. Given the complexity of the industry, the success of any emerging payments initiative relies on good collaboration with the right partners. The EPA is delighted to be playing its part in supporting a good cause through our community alongside our mission of advancing payment innovation.”
We marked a huge milestone last month by hitting over 21 million micro-donations – benefiting over 100 UK registered charities.
Read about our existing technology partners and see how you can help the Pennies movement here.
TrainPal customers can now make a voluntary charity donation when booking train tickets, thanks to a new partnership with fintech charity Pennies. The initiative supports Railway 200’s ‘Trips Change Lives’ campaign, helping raise funds for charities as part of the UK’s railway bicentenary celebrations.
The Pennies Awards 2026 are open for nominations, recognising the merchants, partners, charities and individuals helping to turn small donations into big impact across the UK.
Pennies is proud to have won the Retail Systems Awards 2026 – Community and Social Impact in Retail award, recognising our partnership with B&Q and Verifone. Together, we embedded effortless giving into the checkout experience, raising £1 million in under five months to support Shelter and the B&Q Foundation.
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