The Emerging Payments Association has chosen us to be their charity partner, which will help raise Pennies profile in this exciting and fast-paced industry.
Our CEO Alison Hutchinson took to the stage before the celebrated awards – now in their 8th year – to thank the innovation of the payments industry so far; and urged technology providers to help us make more retailers ‘Pennies-ready’.
Pennies has revived the simple act of putting spare change in a charity box, by digitising the process for an increasingly cashless society. But we need the help of payments providers to support friction-less, affordable and anonymous giving when paying by card.
Tony Craddock, Director General of the Emerging Payments Association, said: “The key to significant consumer adoption of a new payment tool is to make it simple and effortless.
“Pennies has identified an ideal point in the payment process to target the consumer, in a way that is familiar through tipping in restaurants. Given the complexity of the industry, the success of any emerging payments initiative relies on good collaboration with the right partners. The EPA is delighted to be playing its part in supporting a good cause through our community alongside our mission of advancing payment innovation.”
We marked a huge milestone last month by hitting over 21 million micro-donations – benefiting over 100 UK registered charities.
Read about our existing technology partners and see how you can help the Pennies movement here.
Recognising the partners, organisations and individuals whose innovation, collaboration and commitment help unlock small acts of giving and deliver huge impact, the winners of this year’s Pennies Awards will be announced on Wednesday 4 November 2026.
Pennies is delighted to have won two awards at the Charity Times Awards 2026, with Alison Hutchinson CBE named Charity Leader of the Year and Peter Nugent named Supporting Leader of the Year, following Pennies’ shortlist in four categories.
Pennies strengthens its Hospitality and Leisure Advisory Board with the appointment of Tracy Gehlan, President, EMEA at Subway International, and Matthew Price, Regional General Manager for Uber Eats, EMEA.
The pair bring senior leadership experience from two of the world’s best-known food and delivery brands to support Pennies’ work with hospitality partners.
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