Pennies Impact Report 2019/20: Building communities, adapting to change, and encouraging better business

Pennies is pleased to announce the publication of its 2019/20 Impact Report. This in-depth review of our activity over the past two years highlights how digital micro-donations have has a major impact on charities, businesses, and consumers, and outlines what’s next for the Pennies movement.

In the last two years, many things have changed. When we came to writing our review of 2019, we realised we couldn’t ignore the challenges presented by the pandemic and have taken the opportunity to look back on 2019 and the first 10 months of 2020 in our latest Impact Report 2019/20 publication.

In 2019, we collected more donations than any year previously with a 20% increase in donation income from 2018 – an increase we sustained in 2020. We invested with our partners in new channels for consumer donations, such as self-service checkout, new e-commerce options, telephone order payments, and our first pay-at-table app.

In a year like 2020, where daily life was turned on its head and technology played an even more crucial role, Pennies adapted to ensure we could keep helping businesses support their communities, and in turn ensured customers still had easy, affordable ways to donate to charity.

In 2019, Pennies collected more donations than any year previously with a 20% increase in donation income from 2018 – an increase we sustained in 2020.

We also helped retailers offer support to charities in the face of global crisis and adapted to consumer payment needs too. In early 2020, we helped Dixons Carphone respond quickly to the WWF’s Australia Bushfire Emergency appeal, and later in the year, helped many retailers support charities operating on the frontline, such as NHS Charities Together, helping the staff and patients closest to the coronavirus pandemic.

To find out more about our recent impact and our plans for 2021 and beyond, you can read and download our full Impact Report on our website here.