Pennies’ 2025 survey reveals rising public support for everyday giving, as more consumers look to donate digitally this Giving Tuesday.
Helen Dickinson OBE, Chief Executive of the British Retail Consortium, is part of Pennies Retail and Services Advisory Board, made up of industry leaders from across high-street retail and e-commerce.
We sat down with Helen Dickinson OBE, Chief Executive of the BRC and member of the Pennies Advisory Board to discuss her role, the micro-donation movement, and putting the ‘S’ in ESG for retail and business. Watch the full interview below to find out more.
Helen leads the team and sets the strategic direction of the BRC. She joined in January 2013 and has been working with retailers for over 25 years. In 2016 she was awarded an OBE for Services to Retail.
Helen is passionate about diversity and inclusion in retail; supporting more flexibility in jobs, particularly at senior levels; and supporting the Everywoman Retail Ambassadors Programme. She was previously the Chair of Working Chance, a charity helping women offenders find employment, and UK Head of Retail at KPMG.
Find out more about Pennies Advisory Boards and their members here.
Learn more about Pennies micro-donations and the technology
Pennies works hand in hand with payments technology providers, a vital cog in the Pennies movement, in order to unlock the potential for thousands of customers to donate via their retail clients. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.
Find out here how you can implement digital micro-donations in your customer journey, unlocking technology for good.
Read more from Pennies.
UK Giving is Evolving as Micro-Donations Gain Momentum
Pennies’ 2025 survey reveals rising public support for everyday giving, as more consumers look to donate digitally this Giving Tuesday.
Pennies Marks 15 Years of Impact, Celebrating £75m in Micro-Donations and 2025 Award Winners
Pennies, the UK’s leading micro-donation charity, this week marked its 15th anniversary with their annual Autumn Celebration Event in London, recognising the individuals and partners driving progress across the micro-donation movement.
Finalists Revealed for the 6th Pennies Awards 2025
We are delighted to announced the finalists for the 6th Annual Pennies Awards 2025. Recognising partners unlocking small acts of giving and huge impact, the ultimate winners of this year’s Pennies Awards will be announced on 12th November 2025.










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