Recognising the partners, organisations and individuals whose innovation, collaboration and commitment help unlock small acts of giving and deliver huge impact, the winners of this year’s Pennies Awards will be announced on Wednesday 4 November 2026.
Helen Dickinson OBE, Chief Executive of the British Retail Consortium, is part of Pennies Retail and Services Advisory Board, made up of industry leaders from across high-street retail and e-commerce.
We sat down with Helen Dickinson OBE, Chief Executive of the BRC and member of the Pennies Advisory Board to discuss her role, the micro-donation movement, and putting the ‘S’ in ESG for retail and business. Watch the full interview below to find out more.
Helen leads the team and sets the strategic direction of the BRC. She joined in January 2013 and has been working with retailers for over 25 years. In 2016 she was awarded an OBE for Services to Retail.
Helen is passionate about diversity and inclusion in retail; supporting more flexibility in jobs, particularly at senior levels; and supporting the Everywoman Retail Ambassadors Programme. She was previously the Chair of Working Chance, a charity helping women offenders find employment, and UK Head of Retail at KPMG.
Find out more about Pennies Advisory Boards and their members here.
Learn more about Pennies micro-donations and the technology
Pennies works hand in hand with payments technology providers, a vital cog in the Pennies movement, in order to unlock the potential for thousands of customers to donate via their retail clients. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.
Find out here how you can implement digital micro-donations in your customer journey, unlocking technology for good.
Read more from Pennies.
We are delighted to announce the finalists for the 7th Annual Pennies Awards 2026.
Recognising the partners, organisations and individuals whose innovation, collaboration and commitment help unlock small acts of giving and deliver huge impact, the winners of this year’s Pennies Awards will be announced on Wednesday 4 November 2026.
Pennies Wins Two Awards At The Charity Times Awards 2026
Pennies is delighted to have won two awards at the Charity Times Awards 2026, with Alison Hutchinson CBE named Charity Leader of the Year and Peter Nugent named Supporting Leader of the Year, following Pennies’ shortlist in four categories.
Sector Leaders Tracy Gehlan and Matthew Price Join Pennies’ Hospitality and Leisure Advisory Board
Pennies strengthens its Hospitality and Leisure Advisory Board with the appointment of Tracy Gehlan, President, EMEA at Subway International, and Matthew Price, Regional General Manager for Uber Eats, EMEA.
The pair bring senior leadership experience from two of the world’s best-known food and delivery brands to support Pennies’ work with hospitality partners.










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