Pennies, the award-winning fintech charity, found in a survey that 48% of UK consumers would be more likely to micro-donate if they knew giving just 35p a week could raise £1 billion annually for charities.
Pennies Partners with Acrelec UK to Amplify Micro-Donations
Pennies, the trusted leader in digital micro-donations, proudly announces a transformative partnership with Acrelec, a global technology company focused on reinventing the customer experience for restaurant and retail brands.
Together, Pennies and Acrelec UK are on a mission to elevate the micro-donation movement by seamlessly integrating Pennies’ innovative micro-donation solution across a broader spectrum of businesses within Acrelec UK’s expansive client network.
Empowering change, together
By partnering with Pennies, Acrelec UK aims to extend the benefits of micro-donations to its restaurant and retail clients through integration with the company’s kiosk and self-service solutions.
“We are excited to welcome Acrelec UK to the Pennies movement in order to advance our mission to enable, protect and grow micro-donations, creating a future where everyone has affordable, digital ways to donate to charity. This partnership is a significant move towards integrating our micro-donation solution into additional platforms and channels, ultimately making it simpler for businesses to support the causes they care about.”
Alison Hutchinson CBE, CEO at Pennies
Unlocking new opportunities
Acrelec UK are fully committed to assisting their clients in seamlessly integrating micro-donation technology into their existing digital products.
“We are thrilled to announce an innovative partnership with Pennies here in the UK. It marks a significant milestone in our commitment to social responsibility and community engagement, as well as expands on functionality of our digital solutions. Charitable giving integrated directly into our self-service kiosks empowers restaurants to be agents of change, one donation at a time. This is a very proud moment for Acrelec UK.”
Anna Warren, CEO at Acrelec UK
Creating positive change
Pennies’ micro-donation solution allows consumers to make charitable contributions effortlessly when paying by card or digital wallet. With over 211 million micro-donations facilitated over the past decade, Pennies micro-donations have transformed lives and communities across the UK, Ireland and beyond.
The potential for Pennies donations is huge. If every cardholder donated just 35p a week, it would raise £1 billion annually in micro-donations for charities.
Notes to Editors
For more information, please contact Natalie Charlotte Smith, Content Marketing Manager at Pennies, nataliecharlotte.smith@pennies.org.uk.
About Pennies
Pennies is a charity at the cutting edge of fintech, putting social purpose at the heart of business – working with some of the biggest UK brands in retail, hospitality and the paytech industry. Pennies’ ‘digital charity box’ gives customers paying by card, digital wallet and emerging payment channels, a convenient way to add a small donation to their purchase when shopping with participating retailers. Whether in-store, online and in-app, it’s a simple, affordable, data-free way to donate, with 100% of funds raised going to charity.
Pennies has enabled more than 211 million micro-donations, raising millions of pounds in much-needed additional income for charities in the UK, Ireland and beyond. Together, payment providers, retailers and their customers are helping hundreds of charities make a meaningful difference to the causes and communities they serve.
There is an estimated annual £1bn opportunity for digital micro-donations for the UK charity sector, if every card holder gave as little as 35p a week.
About Acrelec UK
Acrelec UK is a global technology company focused on reinventing the customer experience for restaurant and retail brands. Leveraging decades of software, hardware and service expertise, we develop and integrate new platforms that increase customer engagement, optimize efficiency and improve operations. Our 1100 employees around the globe collaborate with our customers and partners to design, create and build the world’s leading smart stores. Never satisfied with the status quo, our passion is in delivering breakthroughs that drive business results.
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