Micro-donations raised through Pennies is helping fund Cancer Research UK’s 24/7 Cancer Chat – a vital online community offering connection, comfort and hope to those affected by cancer. From first diagnosis to life beyond treatment, micro-donations are powering real support, every step of the way.
On Tuesday 2nd November, we hosted our annual Autumn Event. Supported by Worldpay from FIS and Avvio Reply, this hybrid event was available via live stream and, at long last, in person too.
Hosted by BBC news presenter Sally Bundock, the event included a charismatic keynote from Sir Malcolm Walker CBE, and a warm and illuminating panel of retail and hospitality leaders who gave insights on what post-pandemic social purpose means to their businesses.
The night also included the 2nd Annual Pennies Awards. Pennies works with fantastic, passionate and innovative brands – who each help shift the dial on the micro-donation movement; propelling digital giving and amplifying the impact on causes and communities around the UK and beyond.

The Pennies Awards are a chance to highlight those partners who have gone above and beyond to make micro-donations matter.
The winners were chosen by a panel of industry leaders in retail, hospitality, payments and technology. Congratulations to all of our winners and honourable mentions:
Breakthrough Award
- Winner: Tyl by NatWest
- Honourable mention: Pretty Little Thing
Step Change Award
- Winner: Currys
- Honourable mentions: IPOSUP
Outstanding Achievement Award
- Azzurri Group and AND Digital
- Honourable mention: HTEC with Rontec and MFG
Unsung Hero Award
- Winner: Andy Caulkett (Ingenico)
- Winner: Helen Tosney-Collins (Domino’s)
- Winner: Aelf Hewitson (The MBS Group)
Special Recognition Award
- Winner: Worldpay from FIS

Each year, we also recognise the Pennies partners who’ve been a foundational part of the success of the micro-donation movement – our Pennies Pioneers – and those that have reached the latest milestone in their Pennies journey. We are delighted to recognise these brands for their roles and their milestone achievements:
Pennies Pioneers
- Ingenico
- Verifone
- Worldpay from FIS
- Domino’s
- The Entertainer
- Travelodge
- Zizzi
Ten Year Partnership
- Barracudas
Five Year Partnership
- Zonal
- Voisins
- Hobbycraft
- Notcutts
- Dixons Carphone
- Fuller’s
Three Year Partnership
- Cardiff City FC
- Greene King
- Brentford FC
- Youth Hostel Association
- Whitbread
- Brentford FC
Two Year Partnership
- Tyl by Natwest
- Bel & The Dragon
- Delaware North
- Poundland
- Signet
- Sofology
- Twycross Zoo
- Wolves FC
Thanks to our 2021 panel of judges who had the tough of selecting this year’s winners of our recognition awards:

Roger Alexander (Judges Chair, and Non-Executive Director at Accourt, Caxton FX, Valitor), Ian Filby (Non-Executive Chairman, Joules), Peter Ayliffe (Pennies trustee), Ian Rutland (Managing Director, TwentyTwenty Payments), Angela Luger (Non-Executive Director, Portfolio), Pete Wickes (General Manager Enterprise for EMEA, Worldpay from FIS), Andy Wood (Chief Executive Officer, Adnams), Paula MacKenzie (Managing Director, KFC UK&I), Katy Taylor (Chief Customer Officer, Southern Water) and Helen Jones (Non-Executive Director, Portfolio).
You can discover all of the highlights from the Pennies Autumn Celebration 2021, and watch the entire event in full, on our website here.
The Winners Gallery








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