This can be attributed to the finding that charity donation boxes are now seen less frequently on shop counters. Four in ten adults say that they see these boxes less frequently than they used to whilst 30% said they barely notice them at all anymore.
Commenting, Alison Hutchinson, CEO of The Pennies Foundation said: “The way that we shop is changing. We are paying for things more often with cards not cash and using the internet more frequently too. That’s exactly where Pennies, the electronic charity box comes in, a way of giving those pennies when you pay by card in a shop or online – a new channel for an old habit.”
Research commissioned by The Pennies Foundation and carried out by Markettiers4DC in early/mid October on a population of 1513 UK adults.
As demand for affordable, everyday giving continues to grow, Pennies, the trusted leader in micro-donations, announces the return of Micro-Donation Day, taking place on Monday 25th August 2025. Now in its second year, the campaign brings together businesses and consumers to champion digital generosity through small, meaningful acts of giving.
Just four weeks to go! Building on the success of 2024, Pennies’ second Micro-Donation Day will celebrate the power of small change to create big impact
Today, B&Q announced its partnership with leading UK charity Pennies, making it easier than ever for customers to donate to B&Q’s charity partners, everyday.
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