As consumers increasingly seek meaningful, affordable ways to give back, Pennies, the award-winning fintech charity which enables micro-donations to charity, has today appointed renowned consumer advocate and business leader Martin Newman as its new official ambassador.
People want to give change but charity boxes are getting rarer
The Pennies Foundation has found that 9 in 10 adults in the UK give their coins to charity at least occasionally, but that this kind of giving seems to be on the wane.
This can be attributed to the finding that charity donation boxes are now seen less frequently on shop counters. Four in ten adults say that they see these boxes less frequently than they used to whilst 30% said they barely notice them at all anymore.
Commenting, Alison Hutchinson, CEO of The Pennies Foundation said: “The way that we shop is changing. We are paying for things more often with cards not cash and using the internet more frequently too. That’s exactly where Pennies, the electronic charity box comes in, a way of giving those pennies when you pay by card in a shop or online – a new channel for an old habit.”
Research commissioned by The Pennies Foundation and carried out by Markettiers4DC in early/mid October on a population of 1513 UK adults.
Read more from Pennies.
Martin Newman Joins Pennies to Inspire Brands and Shoppers to Make Every Payment Count
As consumers increasingly seek meaningful, affordable ways to give back, Pennies, the award-winning fintech charity which enables micro-donations to charity, has today appointed renowned consumer advocate and business leader Martin Newman as its new official ambassador.
Iceland Foods Partners with Pennies to Make Fundraising For ‘Calm’ Easier This Charity Week
Iceland Foods has joined forces with fintech charity Pennies to make it even easier for customers to support suicide prevention charity Campaign Against Living Miserably (CALM) this Charity Week (10 – 17 May 2025).
Pennies Announced as Gold Charity Partner for Retail Technology Show 2025
Pennies, the trusted leader in micro-donations, is proud to continue its longstanding partnership as the official Gold Charity Partner for the Retail Technology Show 2025, taking place on 2-3 April at ExCeL London.
0 Comments