Small Change, Big Impact: Celebrating International Day of Charity with Pennies

At Pennies, our mission revolves around making a positive difference through simple, everyday giving. We believe in the power of collective generosity and its potential to change lives. That’s why we’re excited to celebrate and support International Day of Charity, a day dedicated to the raising awareness about charity and why it is important to help those who are in need.

International Day of Charity

International Day of Charity happens every year on September 5th, and reminds us that even small acts of kindness can create a big positive change. Pennies, the leading UK charity working to protect and grow micro-donations, partners with retailers and payments providers to support charities in need through digital micro-donations.

International Day of Charity gives us an opportunity to explore how together, we can make a big difference in our communities and beyond.

Pennies: Pioneering Micro-Donations for Charities

Pennies is a charity that is changing how we give to others. We work with retailers to make it easy for you to give a small amount of money (called a micro-donation) when you pay with your card or digital wallet. It’s as simple as clicking a button when you pay in a store, online, or in-app. Many people are already doing this, and those micro-donations add up to help lots of charities do good things.

So far in 2023, we’ve raised £4.6 million for charity from 21.7 million micro-donations, with donation volumes growing by more than 45% compared to this time last year. This steady growth has taken us beyond a significant milestone, as we’ve now raised over £45 million for over 850 charities, from more than 187 million digital micro-donations to date. What a way to celebrate International Day of Charity!

How you can offer Support on International Day of Charity and Beyond

Consumers: Supporting Charities through Everyday Shopping

Supporting charities has never been simpler. This International Day of Charity, you can support charities with Pennies by donating when you shop with a participating retailer. Whether you’re shopping in-store, online, or via their app with your favorite brands, you can add a donation to your purchase to support their charity partners.

Did you know? Our research shows that 92% of those that have micro-donated before said they particularly liked one or more aspects of the micro-giving experience, with the biggest positives being that it is an affordable and easy way to give.

Businesses: Partner with Pennies to Make a Difference

Pennies works in partnership with businesses to offer micro-donation solutions at the point of sale, giving your customers paying by card or digital wallet, the chance to round-up or top-up their purchases for charity – in-store, online or in-app. Additionally, if charities have their own chain of shops, we could work with them to make Pennies available for their customers too.

With Pennies, you can significantly scale what you raise for charity and we help you tell the stories of impact – to your colleagues, customers and stakeholders. Pennies research shows that offering micro-donations has the potential to enhance a business’s reputation, with 44% believing it improves their perception of a businesses, and 21% indicating it would positively influence their purchasing decision.

Technology Partners: Innovating for Good

Merchants are demanding Pennies micro-donation options from their payments providers, across sectors and channels and many leading companies in the payments and technology sectors have partnered with Pennies to simplify the donation process when you use their products. By incorporating Pennies into your products, you also motivate colleagues to apply their skills to unlock technology for good, making a substantial difference to charities across the UK and beyond. It’s a win-win situation, promoting social good effortlessly.

Unlock the potential of micro-donations

International Day of Charity reminds us that we all have the capacity to make a positive difference in the world. With Pennies, you have the opportunity to amplify your impact by supporting charities through micro-donations. Whether you’re a consumer, business, charity, or part of the financial, payments, or technology sectors, now is your chance to join the micro-donation movement. Together, we can unlock the potential of micro-donations and make giving simple, everyday.

Start your Pennies journey

Contact us today and become part of the Pennies family, where every micro-donation adds up to make a positive difference for charities across the UK and beyond. Let’s work together to make every penny count.