UK’s leading pub retailer Greene King joins the Pennies movement

Greene King is the latest company to partner with Pennies, the digital charity box. Having recently announced a huge fundraising milestone for their long-term charity partner Macmillan Cancer Support, the country’s leading pub company and brewer are now giving their customers a new way to donate to a beloved cause.

Customers drinking and dining at Greene King pubs and across their restaurant brands are invited to make a 25 pence donation to charity when they spend over £15 and pay on a card via Chip & Pin. With over 1,700 pubs nationwide, this small individual gift will make a big difference, accumulating a predicted £1 million extra spending money for Macmillan Cancer Support over a year.

One of Macmillan’s top fundraising partners, Greene King has raised an incredible £5 million for its charity partner to date. They have reached this incredible milestone in just six years, with £1million raised in the last seven months alone.

Team members have raised funds in a variety of ways including running marathons, baking cakes, climbing mountains, sales of charity desserts, and through ‘Macmillan May’ – Greene King’s intensive month of fundraising. Partnering with Pennies is the latest step Greene King is taking to help reach the next million-pound milestone for Macmillan.

The money that Greene King raises is used by Macmillan to fund a variety of cancer-care professionals, including iconic Macmillan Nurses, who provide vital medical advice, help people to navigate treatment and even offer a shoulder to cry on. Macmillan also has specialist professionals such as dietitians and physiotherapists, helping people cope with the wider impact of their cancer diagnosis and treatment.

Rooney Anand, Chief Executive Officer at Greene King says:

“We are proud of how our team members have worked tirelessly with real passion and enthusiasm to raise much needed funds to support people with cancer. And with our Pennies scheme about to launch across all of our pubs, this will further increase the donations we generate for this important cause.”

With one in two people set to face cancer within their life time, the need for Macmillan support and services is greater than ever. Digital micro-donations made through Pennies by Green King customers are set to make a huge difference to people living with cancer, just when they need it most.

For more information on the Greene King and Macmillan Cancer Support partnership visit www.macmillan.org.uk/greeneking