Trailblazing consumer micro-giving in the UK over the last 12 years, Pennies has transformed how we give to charity – enabling retailers, and hospitality brands – to unlock over 146 million individual micro-donations from generous customers so far.
Despite the challenges of the last 2 years, Pennies has seen phenomenal growth, with many new household brands joining the movement, including Wilko, Toolstation, JD Sports, PrettyLittleThing, and Outdoor & Cycle Concept brands Cotswold Outdoor, Snow + Rock and Runners Need.
Retail Gazette editor Gemma Goldfingle said:
“The Game Changers will be a different type of awards. There will be no penguin suits or three-course meals in sight. We’re laying on a free-to-attend party at Bloomsbury Lanes for shortlisted firms – where you can grab a beer, have some fun, and really get to know the people who are changing the face of retail.”
“Pennies, which has been truly game-changing for retail-driven fundraising, is the perfect charity partner for our first foray into awards. We hope to see you there.”
Alison Hutchinson CBE, CEO of Pennies said:
“We couldn’t be happier to be selected by Retail Gazette for their inaugural dynamic awards event like no other! Pennies supports retailers that want to be part of a game-changing micro-donation movement that has already passed over 146 million consumer donations and growing fast!”
“We enable retailers to support charities they and their customers care about – scaling up the difference they can make in their communities. We’re excited to hear more about the winning ‘game-changers’ at the awards.”
The eight awards include Best Retailer, Fast Growth Retailer, Ecommerce Game Changer, Supply Chain Game Changer, and Sustainability Game Changer. To find out more and to apply visit the Retail Gazette Game Changers Awards website here.
Recognising the partners, organisations and individuals whose innovation, collaboration and commitment help unlock small acts of giving and deliver huge impact, the winners of this year’s Pennies Awards will be announced on Wednesday 4 November 2026.
Pennies is delighted to have won two awards at the Charity Times Awards 2026, with Alison Hutchinson CBE named Charity Leader of the Year and Peter Nugent named Supporting Leader of the Year, following Pennies’ shortlist in four categories.
Pennies strengthens its Hospitality and Leisure Advisory Board with the appointment of Tracy Gehlan, President, EMEA at Subway International, and Matthew Price, Regional General Manager for Uber Eats, EMEA.
The pair bring senior leadership experience from two of the world’s best-known food and delivery brands to support Pennies’ work with hospitality partners.
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