Medivet have been raising vital funds for The Wilderness Foundation via Pennies since May 2015. Since then, card-paying customers have been offered the option to donate a few pence when paying by card in Medivet veterinary practices, in support of the Forever Wild Rhino Protection Initiative, helping fund projects designed to counter the rhino poaching crisis is South Africa.
Suffolk-based brewer Adnams chose The Royal British Legion as their beneficiary for three months from November 2017. Customers shopping in Adnams’ stores and online rounded up purchases via Pennies in their thousands, to support the Legion’s work.
Verifone’s partnership with Pennies, which has raised more than £1.9 million for charities since 2011, was commended for its innovative approach to customer engagement at the Merchant Payments Ecosystem Awards 2018 in Berlin.
Payments solution provider Optomany is one of the organisations helping Pennies make charitable giving affordable, impactful and feel-good. For our latest ‘Viewpoint’ blog, we asked them to share their Pennies story.
Customers from Topps Tiles have donated £250,000 to Macmillan Cancer Support through the digital charity box since 2016. If those donations were made up of physical pennies, there would be enough pennies to tile The Shard, four times over!
