Since 2025, LauraLynn has received over €81,000 from 384,000 donations made by Superdrug and SSP customers. These small donations help provide specialist care, short breaks and bereavement support for children with life-limiting conditions and their families including families like Saoirse’s.
Pennies Autumn Celebration 2023
Pennies held its annual Autumn Celebration Event this year on Tuesday 7th November 2023. Hosted for the fourth year by BBC news presenter Sally Bundock, and supported by FreedomPay, the event was attended by partners from across the micro-donation movement and was also available to join virtually.
This year’s event included insights from many leading retail and hospitality decision makers, who shared their experiences in incorporating generosity into their businesses and achieving success with Pennies.
Pennies 4th Annual Awards
One of the highlights of the evening was the 4th Annual Pennies Awards. Pennies works with innovative, passionate and socially-driven brands who each help unlock and amplify the micro-donation movement; broadening the opportunities for consumers to donate a few pennies when they shop and socialise, for causes and communities around the UK and internationally.

The Pennies Awards are a chance to highlight those partners and individuals who have gone above and beyond to make micro-donations matter. The winners were selected by an independent panel of industry leaders in retail, hospitality, payments, and technology. Congratulations to all the winners and finalists:
Social Impact Award – Technology Partner
Finalists:
- Worldpay
- Lightning E-Com
- Global Payments
- Wirebox
Winner: Worldpay
Social Impact Award – Merchant Partner
Finalists:
- The Entertainer
- Outdoor & Cycle Concepts
- Fanatics
Winner: The Entertainer
Social Impact Award – New Partner
Finalists:
- Well Pharmacy
- Booths
- GENE
- Central Co-op
- Vision Express
Winner: Well Pharmacy
Unsung Hero Award
Winner: Karen McHendry
Winner: Jackie Laing
Winner: Steph Kershaw
Outstanding Achievement Award
Winner: Poundland




(collected by Catrin Hale and Moira Thomas)


4th Annual Awards Judging Panel
We extend our gratitude to our 2023 panel of judges who had the task of selecting this year’s award recipients.
This year’s judges were:
- Roger Alexander (Chair), Non-Executive Director, Portfolio
- Angela Luger, Non-Executive Director and Chair, Portfolio
- Andy Wood OBE DL, Chief Executive Officer, Adnams plc
- Matt Atkinson, Non-Executive Director, Portfolio
- Paula MacKenzie, Chief Executive Officer, PizzaExpress
- Liz Williams, Former Chief International Operating Officer, Papa John’s International
- Clair Preston-Beer, Managing Director – Local Pubs, Greene King
- Michael Green, VP – Head of Northern Europe, Databricks
- David Robinson, Chief Executive Officer, Dobbies Garden Centres

Start Your Pennies Journey
Contact us today and become part of the Pennies family, where every micro-donation adds up to make a positive difference for charities across the UK and beyond. Let’s work together to make every penny count.
Read more from Pennies.
Pennies Shortlisted In Four Categories At The Charity Times Awards 2026
Pennies has been shortlisted in four categories at the Charity Times Awards 2026, recognising its innovation, leadership and impact in making digital giving simple and accessible.
TrainPal and Partners Help ‘Trips Change Lives’ Through Railway 200 Charity Micro-Donations
TrainPal customers can now make a voluntary charity donation when booking train tickets, thanks to a new partnership with fintech charity Pennies. The initiative supports Railway 200’s ‘Trips Change Lives’ campaign, helping raise funds for charities as part of the UK’s railway bicentenary celebrations.
Celebrating Progress: Pennies Awards 2026 Open for Nominations
The Pennies Awards 2026 are open for nominations, recognising the merchants, partners, charities and individuals helping to turn small donations into big impact across the UK.











So proud of you Steph x