Market leading Health and Beauty Retailer, Superdrug has partnered with fintech charity, Pennies, to offer customers a chance to give to charity when paying by card for their beauty essentials.
Impact stories.
Discover the incredible impact of micro-donations with stories from our charity partners.
Age UK raises extra funds on the high street with Pennies
Each month, more and more charities start using Pennies in their own shops, raising important additional funds for their vital work. One of these is Age UK, the country’s largest charity dedicated to helping everyone make the most of later life, providing services and support at a national and local level to inspire, enable and support older people.
Raising a glass to Adnams customers who’ve raised over £20,000 in support of Prostate Cancer UK
Adnams: the Suffolk-based brewers and distillers have been offering Pennies at the tills of their kitchen and cellar stores for the last 11 months. In that time their customers have donated over £20,000 to Prostate Cancer UK by rounding up their purchase to the nearest pound when paying by card
Smiles all round at this year’s Special Olympics GB National Summer Games in Bath
Now in its 9th year, the Special Olympics National Summer Games act as an opportunity to not only promote and support the talents of athletes with intellectual disabilities, but to help build relationships between disabled and non-disabled people too, with every event free for the public to attend.
Micro-donations at ASK Italian help Great Ormond Street Hospital build for the future
In the five months since Pennies was introduced in ASK Italian restaurants, customers have raised an extraordinary £24,000 for GOSHCC, just 20p at a time.
Thanks to your pennies, men like Guy have somewhere to go to talk about prostate cancer
Donating a few ‘electronic pennies’ in an Adnams Cellar & Kitchen store may not seem like much, but this small change is already adding up to help to fund services for men with prostate cancer. It’s only been a few months but customers have rounded up over 20,000 times, raising more than £6000 for their charity partner Prostate Cancer UK.
200K donations in a few months helps grant the wishes of seriously ill children like Samuel
One of the reasons why Pennies is popular with retailers is because it allows their customers to join in with raising funds for a charity partner, making them feel good about shopping in their stores.
Micro-donations help brighten up Birmingham’s children’s hospital
With the support from you and your pennies, the demoralising décor and the awkward space is closer to getting a new look, brightening up the experiences of patients and their families at Birmingham Children’s Hospital.
Micro-donations add up to £80K to help young people like Afsana turn their life around
Back in the summer of 2011 Pennies was rolled out across the tills in Zizzi restaurants. Eighteen months on, customers have donated over 600,000 times with their pennies adding up to more than £132,000 for charity. Most of this money has gone to their main beneficiary partner the Prince’s Trust who have used donations to help young people improve their lives, build confidence and achieve their ambitions.
Donated pennies from charitable tradesmen help scientists discover new blood test to guide prostate cancer treatment
With online customers of Screwfix clicking the ‘Donate’ button well over 150,000 times since Spring 2012, an impressive amount of money has been donated to their charity partner, the Everyman appeal. In fact, a total of £31,000 has been raised so far, all from donations less than £1.
Pennies donations add up to help children with learning difficulties relax with sensory play
Between May 2011 and March 2013, Kids Out benefited from donations made by Travelodge customers adding a small donation to their online booking. In this period, customers raised well over £31,000 for the charity. This story is just one way this money was put to use.
Hear Sylvia talk about how an online support network helped her cope with her husband’s dementia – with the help of your pennies
So far Alzheimer’s Society have received £13,505 from your donations made online and in-store at participating retailers. Every penny helps them keep their vital support networks running, such as their online support and discussion forum Talking Point.
Pennies recipient charities join forces to highlight the risk of ill health and poverty for carers this Carers Week
Eight charities in total have joined forces this week to celebrate and recognise the work carried out by the nearly six million unpaid carers in the UK – that’s 10% of the population! Caring for someone, whether it’s a loved one, family member or friend, can impact on a carer’s health and well-being enormously, which is why this year’s theme is “in sickness and in health”.