Celebrating Change: Pennies Awards 2025 Are Now Open

We’re proud to announce the launch of the Annual Pennies Awards 2025. Now in their sixth year, the Pennies Awards celebrate the businesses, people and partners powering progress through micro-donations — helping turn small change into big impact.

Since they began, the Pennies Awards have recognised the exceptional efforts of those advancing the micro-donation movement — from innovative campaigns and technology to individuals going the extra mile behind the scenes.

Enter now to put forward a business, team, or individual who you believe has made a real difference. It’s a chance to shine a light on inspiring stories and celebrate the growing impact of micro-donations across the UK and beyond.

Award Categories for 2025

We’ll be recognising excellence across five key categories, each highlighting different aspects of the outstanding work of our partners:

Merchant Impact Award

Recognising a merchant partner that has enabled significant growth in micro-donations as a result of specific actions, driving increased consumer donations in their business and unlocking increased measurable impact for their charity partners.

Technology Impact Award

Recognising a technology partner who has led a significant technology project, development or innovation to enable the unlocking of more micro-donation opportunities and the creation of greater charitable impact.

Partnership Breakthrough Award

Recognising any partner who has helped to rapidly accelerate growth in the micro-donation movement over the past 12 months.

Unsung Hero Award

Recognising an individual or team in the broader Pennies family who has gone above and beyond to accelerate or support the Pennies micro-donation movement.

Outstanding Achievement Award

Recognising an organisation which has made an outstanding contribution to Pennies and the micro-donation movement resulting in significant positive outcomes.

Why Enter the Pennies Awards?

Participating in Pennies Awards offers several benefits:

• Recognition: Receive well-deserved recognition for your dedication and contributions towards advancing micro-donations.

• Inspiration: Share your journey and successes, inspiring others within the micro-donation movement to innovate and drive positive change.

• Networking: You can connect with people and groups who share your passion for using micro-donations to help support charities across the UK and internationally.

• Motivation: Reflect on what you’ve achieved so far and set new goals for the future, using your experience to keep making a positive impact through micro-donations.

How to Enter

Taking part in the Annual Pennies Awards 2025 is quick and easy. Simply follow the link below to submit your nomination.

Tell us about the impact, innovation, or dedication shown by you, your organisation, or someone you admire in the world of micro-donations. Whether it’s a powerful story, a game-changing idea, or a behind-the-scenes hero — we want to hear about it.

This is your opportunity to celebrate progress and inspire others to make a difference, one penny at a time.

Ready to nominate?

Celebrating Impact

The Annual Pennies Awards 2025 are more than a celebration — they’re a reminder of what’s possible when small donations meet big ambition. We can’t wait to hear your stories, share your successes, and spotlight the change we’re building together.

If you have any questions, please email awards@pennies.org.uk.