Coventry Building Society CEO boosts Pennies advisory board

In the latest interview in our Advisory Board series, Steve Hughes, Chief Executive Officer of Coventry Building Society, speaks to us about why he’s joined Pennies’ Payments Advisory Board and his belief in purpose.

We hear how passionate Steve is about leadership, and social purpose in business, and of the role business can play supporting colleagues to be the best they can be. Watch the full interview below now to find out more.

“Pennies has transformed charitable giving in the UK”

Steve Hughes is currently Chief Executive of Coventry Building Society and is a qualified Management accountant with over 20 years’ experience in senior and board level roles within financial services and consumer goods sectors. Prior to joining the Coventry, Steve had been Chief Executive and Group Finance Director of Principality Building Society, and the Finance Director of the Lloyds Banking Group General Insurance businesses.

Steve has acted as a Non-Executive Director on the main board of UK Finance and Chair of the Audit and Risk Committee of UK Finance as well as a member of the BSA council. Steve has also Chaired the Welsh Advisory Board of Business in the Community and until recently was a UK trustee of the Charity.

Of his appointment, Steve said:

“I am very proud to be joining Pennies as an advisor and can’t wait to help strengthen and broaden their wonderful micro-donation option alongside the team. By all accounts Pennies has transformed the landscape of charitable giving in the UK, and is already widely adopted by retailers, hospitality and in payments.

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We know there’s still big ambition and a journey to pursue, and I can’t wait to get started on the next chapter to help unlock the enormous potential; for business and for fantastic causes.”

Steve Hughes, Chief Executive Office and Executive Director, Coventry Building Society

Pennies Chief Executive Officer, Alison Hutchinson CBE said,

‘We’re absolutely thrilled to have Steve join our Advisory Board bringing extensive experience in financial services – with many years holding senior and board level roles in finance, including consumer goods.

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“Steve joins a fabulous team of industry leaders who voluntarily participate on Pennies Advisory Boards sharing their experience, wisdom and support to help Pennies grow the micro-donation movement. In the current environment it’s even more important to make it easy for consumers to give just a few “pennies” but feel great that – together with others –  this adds up to making a significant difference for fantastic local and national charities doing vital work across the UK, Northern Ireland and Republic of Ireland.”

Alison Hutchinson CBE, CEO, Pennies

Pennies has enabled over 163 million micro-donations, raising millions of pounds in vital additional income for charities. Together, payment technology providers, retailers and their customers are helping hundreds of charities make a meaningful difference to the causes and communities they serve.

Find out more about Pennies Advisory Boards and its members here.  

Becoming a Pennies solution partner

Pennies works hand in hand with payments technology providers, a vital cog in the Pennies movement, in order to unlock the potential for thousands of customers to donate via their retail clients. Together we increase the amount businesses can give – by tapping into the industry-wide move to digital payments.

Find out here how you can implement digital micro-donations in your payments solutions, unlocking technology for good and bringing small change donations to more customers.