Pennies, the UK’s leading micro-donation charity, has successfully launched its innovative solution on Castles Technology hardware, a leader in Android payment acceptance. This collaboration enables customers to easily add a small donation to their purchases in-store, seamlessly combining convenience with charitable giving.
Hospitality Tech Expo 2023: Pennies Named as Official Charity Partner
Pennies, a pioneer in digital micro-donations, was thrilled to be named the charity partner for Hospitality Tech Expo 2023, Europe’s premier event for hospitality technology innovations, dedicated to cutting-edge technologies transforming the hospitality industry.
Hospitality Tech Expo 2023
Hospitality Tech Expo 2023 brings together professionals from various aspects of the hospitality industry, including EPOS, online ordering, workforce management, payment solutions, digital signage, and culinary technology. It’s the ultimate gathering for hospitality innovation.
The event took place on October 10th and 11th, 2023, at the ExCeL London. It provided a unique opportunity for us to connect with partners, prospects, and share the untapped potential of micro-donations within the hospitality community.
As part of the event, Alison Hutchinson CBE, CEO at Pennies, brought her expertise to an engaging panel debate and had the honour of being a judge for the prestigious Technology of the Future Award.

Defining Next Level Data for Hospitality Merchants
Alison Hutchinson CBE played a key role in a panel discussion about the evolving role of data in hospitality. The panel discussed data availability, making data more valuable, ensuring timely access, and the value of payment data. The discussion also explored how various data owners can collaborate effectively, drawing insights from Pennies’ experiences with over 100 partners.
Alison’s contributions to the panel included discussions on:
- Balancing data privacy and responsible solutions.
- Using anonymised data for insights.
- Collaborating among data owners.
Technology of the Future Award 2023
Alison Hutchinson CBE served as a judge for the prestigious Technology of the Future Award as part of the Technology Innovation Awards 2023, recognising ground-breaking tech advancements in hospitality.
The Technology of the Future Award celebrates products that are transforming the future of hospitality technology by adapting to the latest trends and shaping the industry’s future. Each finalist presented their product or service to a panel of industry experts in front of a live audience, making the awards an exciting and educational part of the event.
This year’s nominees for the Technology of the Future Award were Tripleseat, Redcat, and Kayana World. Congratulations to all the nominees, and a special commendation to Redcat, the proud winners of this year’s Technology of the Future Award.

Strengthening Connections and Unlocking Positive Change
Hospitality businesses are increasingly keen to enhance their value through micro-donations. This year’s Expo provided a platform for us to reconnect with our hospitality partners and establish new connections, inviting attendees to discover how they can become part of the Pennies movement too.
Alison shared her thoughts on the event, saying, “I’m thrilled to have been part of Hospitality Tech Expo 2023, exploring the dynamic world of data and its transformative potential in the hospitality sector. Engaging in thought-provoking discussions and connecting with industry leaders has been a great experience for Pennies.”
Join the Micro-Donation Movement
Hospitality Tech Expo 2023 celebrated not only technology but also the power of partnerships and innovation. At Pennies, we remain committed to making a meaningful difference through micro-donations. We believe in the immense potential of small contributions accumulating to provide substantial support for charitable causes.
Our solutions empower hospitality partners to seamlessly integrate micro-donations, leaving a lasting impact on their business and communities. Connect with our team today.
Read more from Pennies.
Pennies Partners with Castles Technology to Launch Micro-Donations on Android Payment Terminals
Pennies, the UK’s leading micro-donation charity, has successfully launched its innovative solution on Castles Technology hardware, a leader in Android payment acceptance. This collaboration enables customers to easily add a small donation to their purchases in-store, seamlessly combining convenience with charitable giving.
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