Nationwide garden centre group Notcutts is celebrating reaching one million charity donations made through Pennies’ digital charity box.

The milestone recognises customers from Notcutts’ 18 garden centres across the country who have collectively made one million micro-donations by rounding up their shopping to the nearest pound when paying by card, with the difference going to charity.

notcutts garden entrance

Fintech charity Pennies first enabled their digital charity box in Notcutts’ garden centres in 2016.  Since then, customer donations have raised a total of £342,000 for a wide range of charities. Each Notcutts garden centre has selected its own local charities to support over the years, including local hospices, homeless shelters and community gardening groups, as well as national charities such as Age UK, Marie Curie, Royal British Legion and Macmillan Cancer Support.

Caroline Notcutt, Vice Chairman of Notcutts Group Ltd, said:

“We would like to thank all our customers who, through their generosity, have helped us to achieve the incredible milestone of one million donations through Pennies. We are proud to have raised a fantastic amount which has supported the great work of so many charities across the country.”

Alison Hutchinson CBE, CEO of Pennies, added:

Notcutts’ garden centres are such integral parts of their local communities, so it always made sense that they would support local causes through Pennies.


“It’s been fantastic to see their generous customers round-up their card purchases over one million times in support of so many charities, from local hospices to air ambulance services. Pennies is all about making charitable giving easy, affordable and impactful, and Notcutts customers have proven just what a big difference micro-donations can make. From everyone at Pennies, thank you!”

Due to the current COVID 19 crisis, Notcutts have made the difficult decision of closing all their gardens to the public, and so are currently not taking any donations.

For more information about Notcutts visit their website.


For further information, please contact:
Chloe Shelcott, Genesis PR / / 01473 326407
Rob Dyson, Pennies /

About Notcutts
Notcutts is a family-owned group of garden centres, each with their own distinct character. The company was started in 1897 and since that time its name has stood for excellence in gardening, offering what it believes to be the best products and friendly advice to help its customers.

  • Notcutts was founded in 1897 by Roger Crompton Notcutt and is now in its 4th generation of family ownership. It is 100% owned by family shareholders.
  • The Notcutt family name is singular. Notcutts is plural when referring to the garden centre business.
  • The business operates 18 garden centres throughout England, each with their own local character. It also has a growing digital webstore.
  • Notcutts annual turnover is c£75m.
  • Notcutts employs 1,300 people nationally with 120 in Woodbridge, Suffolk where the company began.
  • The business has a very loyal customer base with Notcutts Privilege Club having 180,000 members.
  • The Board of Notcutts Group Ltd is made up of Nicky Dulieu (Chairman), Bridget McIntyre (Non- Executive Director and Chair Designate), Caroline Notcutt (Vice Chairman), Nick Burrows (CEO), Bryan Laxton (Non-Executive Director), and Julian Herbert (CFO/Company Secretary).

About Pennies
Pennies is an award-winning fintech charity (registered no. 1122489) launched in November 2010. It runs the digital upgrade of the traditional charity box, designed to fit with our increasingly cashless lifestyles. Anyone can give with participating Pennies retailers – by donating a few pence to charity when paying by card or mobile wallet. It’s as simple as a single press of a button or click of a mouse when shopping in-store, online or in-app.

Pennies has enabled 88 million small change digital donations to date through its digital charity box, raising £22 million in extra income for more than 550 charities, and growing.

Pennies is live across a breadth of 60+ retail, hospitality and service sector leaders, including Domino’s, Boots Opticians, Screwfix, Hobbycraft, Virgin Holidays, Zizzi, The Entertainer, Greene King, H Samuel and Ernest Jones, Notcutts, and Rontec and MRH roadside retail outlets. It is also registered in the Republic of Ireland, Jersey and the Isle of Man.


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