Pennies, the leading charity enabling millions of micro-donations through digital payments, today announced the appointment of new members to its Advisory Board alongside newly appointed Ambassadors, as momentum behind digital giving continues to grow across sectors.
Pennies’ Advisory Boards and Ambassadors have been, and continue to be, unique and valuable contributors to the growth of the Pennies micro-donation movement, bringing together expertise from retail, hospitality, payments and purpose-led business. These new appointments reflect Pennies’ growing influence and its ambition to scale the impact of digital giving in the UK and beyond.
The newly appointed Advisory Board members include:
Hospitality and Leisure Advisory Board
Retail and Services Advisory Board
Pennies also announced new Ambassadors, formalising the role of individuals who have long championed the charity’s mission and helped raise awareness of the power of small digital donations:
Together, Pennies’ Advisory Board members and Ambassadors bring decades of experience across consumer brands, innovation, customer experience and social impact – strengthening Pennies’ ability to scale partnerships and expand opportunities for charitable giving through digital payments.
Alison Hutchinson CBE, CEO of Pennies, said:
“We are delighted to formally welcome such an exceptional group of individuals to Pennies, many of whom have supported Pennies and championed our mission for many years. Each of them brings valuable expertise, insight and networks that will help us continue to grow the micro-donation movement and expand opportunities for digital giving.
“Their support comes at an exciting moment for Pennies, as more brands and consumers look for simple, meaningful ways to support charities and communities through digital giving.”
Since launching in 2010, Pennies has enabled more than 330 million micro-donations, raising over £81 million for more than 1,125 charities. Working with leading retailers, hospitality brands and payment providers, Pennies has shown how technology can unlock generosity at scale – turning spare change into life-changing impact for charities across the UK and beyond.
Pennies is a charity and the trusted leader in micro-donations. Since 2010, Pennies has worked with more than 200 brands to enable more than 330 million donations, raising £81 million for 1,125+ charities.
In an increasingly cashless society, where people still prefer to give little and often, Pennies is ensuring the public still has ways to donate the small amounts that are so vital for charities.
Pennies partners with merchants and payments providers to enable micro-donation opportunities at checkout, helping create huge impact for charities in need. Micro-donations give customers paying by card or digitally a quick, affordable and data-free way to add a small donation to their purchase – in-store, online and in-app.
Pennies’ vision is one day, wherever and whenever people pay by card or digitally, they’ll be given the opportunity to donate a few pence to charity. Making giving simple, every day. Because micro-donations matter.
For more information about Pennies, please visit:
Pennies strengthens its Hospitality and Leisure Advisory Board with the appointment of Tracy Gehlan, President, EMEA at Subway International, and Matthew Price, Regional General Manager for Uber Eats, EMEA.
The pair bring senior leadership experience from two of the world’s best-known food and delivery brands to support Pennies’ work with hospitality partners.
Pennies has been shortlisted in four categories at the Charity Times Awards 2026, recognising its innovation, leadership and impact in making digital giving simple and accessible.
TrainPal customers can now make a voluntary charity donation when booking train tickets, thanks to a new partnership with fintech charity Pennies. The initiative supports Railway 200’s ‘Trips Change Lives’ campaign, helping raise funds for charities as part of the UK’s railway bicentenary celebrations.
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