Since 2025, LauraLynn has received over €81,000 from 384,000 donations made by Superdrug and SSP customers. These small donations help provide specialist care, short breaks and bereavement support for children with life-limiting conditions and their families including families like Saoirse’s.
Shepherd Neame and Pennies Case Study
Since partnering with Pennies in 2019, Shepherd Neame has made a lasting impact on its local community through micro-donations.






