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Family fish and chip chain The Chesterford Group introduce Pennies’ customer giving for Help for Heroes

The UK's largest family-owned fish and chip chain, The Chesterford Group (TCG), has partnered with charity Pennies to offer online-ordering customers the chance to add a donation on their meal for Help for Heroes.

Posted by Pennies

Published 24 June, 2022

The UK’s largest family-owned fish and chip chain, The Chesterford Group (TCG), has partnered with charity Pennies to offer online-ordering customers the chance to add a donation on their meal for Help for Heroes.


Rooted in Essex and the South East of England, The Chesterford Group (TCG) is home to three popular fish & chip brands: Churchill’s Fish & Chips, fishnchickn and Bankers. Pennies will be offered – online – across the estate as part of a fundraising drive for the armed forces veteran charity.

Paul Goodgame, TCG Managing Director said:

“We’re delighted to introduce Pennies to all of our fish & chip brands’ bespoke online ordering channels – Churchill’s, fishnchickn and Bankers – giving our customers the option to donate to our chosen charity partner Help for Heroes online. We’re confident of a strong connection with our customers and know they will give generously and support UK veterans and their families, as they enjoy great British food. Partnering with Pennies really adds value to how we can give back as a business and connect with our communities.”

Carole Groves, National Senior Fundraising Manager at Help for Heroes added:

“The Chesterford Group have been a fantastic Community Partner for many years, and we are incredibly thankful for the continued support from them & their customers. We’re excited to see them pair up with micro-donation charity Pennies – allowing customers to donate online and using click and collect services. Very timely for this Armed Forces weekend.

When a military career comes to an end for medical reasons, the future can seem overwhelming. We’re here to help veterans and their families take control of their recovery journey and have the best possible future. We provide both hope and help. We could not do any of it without support from our fabulous Community Partners and funding from the wonderful British public.”

QikServe, leading enterprise platform for guest self-service in hospitality, was crucial to enabling Pennies’ technology at TCG, and worked hand in hand to ensure the Group could unlock thousands of pounds for charity.

Daniel Rodgers – President & Founder of QikServe said:

“We are thrilled to be working with fintech charity Pennies to unlock consumer donations with our customer TCG. Not only does the partnership offer a new, purposeful, value-add to our product – but it will mean that – in this instance – Help for Heroes can raise vital income to help veterans. We hope lovers of TCG’s delicious fish, chicken and grill brands will give generously!”

Pennies is a charity at the cutting edge of fintech, putting social purpose at the heart of business – working with some of the biggest UK brands in retail, hospitality and the paytech industry. Pennies’ ‘digital charity box’ gives customers paying by card, digital wallet and emerging payment channels, a convenient way to add a small donation to their purchase when shopping with participating retailers.”

Alison Hutchinson CBE, CEO Pennies said of the new partnership;

“TCG are a strong entrepreneurial and innovative business and we are excited to welcome them as partners at Pennies. It is really unique that TCG is connecting its family heritage of (current CEO James’ grandfather) serving in WWII with its micro-donation support for UK Armed Forces & Military Veterans Charity Help for Heroes. We hope customers respond in huge numbers!”

The Chesterford Group has won a host of industry awards including being named as the Best Chain of Fish and Chip shops in the UK. It serves around 3million customers annually – predominantly in the Essex and South East region in England.



For more information contact Rob Dyson, Head of PR Rob.Dyson@pennies.org.uk

Notes to Editors

About Pennies – Because micro-donations matter

Whether in-store, online and in-app, it’s a simple, affordable, data-free way to donate, with 100% of funds raised going to charity. The charity works with over 70 of the UKs biggest brands including Domino’s, Curry’s, Greene King, Screwfix, Poundland, The Entertainer, Boots Opticians, JD Sports, Travelodge, Ask Italian, Zizzi, and hundreds of roadside retail outlets.

Pennies has estimated that micro-donations present an ambitious but achievable opportunity to inject an annual £1bn into the UK charity sector – if every UK card holder gave just 35p a week.

Pennies has enabled over 143 million micro-donations, raising millions of pounds in vital additional income for charities in the UK, Northern Ireland, and Republic of Ireland. Together, payment technology providers, retailers and their customers are helping hundreds of charities make a meaningful difference to the causes and communities they serve. Visit: pennies.org.uk.

Find out more

Partnering with Pennies gives businesses a simple, flexible and powerful way to demonstrate support for causes their colleagues and customers care about. Discover how Pennies could work for your business or charity via the links below.


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