Brewer and distiller Adnams understands the importance of the local communities that surround its famous brewery in Southwold, Suffolk. With that in mind, they have been offering Pennies to customers at their Cellar & Kitchen Stores across East Anglia for over two years, raising vital funds for a range of charities working throughout the region to improve the lives of as many people living there as possible.
British generosity and charitable giving is famous worldwide but new findings released today show that this could be under threat due to our busy and increasingly cashless lifestyles.
Next Friday, 14th November, will see BBC Children in Need’s annual Appeal Night return to our screens, and with it a chance to find out how donations made over the past year have been making a difference to children and young people across the UK.
Money raised by customers at Gieves & Hawkes is busy making a difference to crafts charity QEST, but that’s just half the story. Also sharing in those Pennies donations is the inspiring Walking With The Wounded, a charity that supports injured ex-service personnel by helping them to retrain and secure employment once they return to civilian life.
When The Entertainer first introduced Pennies, it raised more money for charity in the first week than it had in a whole year via their traditional counter-top collection boxes. Its now three years in and they have raised over £600,000.
