In the five months since Pennies was introduced in ASK Italian restaurants, customers have raised an extraordinary £24,000 for GOSHCC, just 20p at a time.
Last night a few members of the Pennies team got dressed up to the nines and headed off to the Nominet Internet Awards 2013. Held at the British Library, the awards were celebrating the internet being used as a force for good and we were delighted that Pennies work raising donations online was nominated in the ‘doing good online’ category.
Following the announcement last week that Pennies was a finalist in the Google Global Impact Challenge, it’s been an intense week of garnering public votes, culminating with an afternoon of Q&A’s with some high profile judges.
Among The Charity Awards shortlist announced on Tuesday 7 May is an electronic charity box, which offers people the option to add a small donation when paying by card either by rounding up their bill to the nearest pound or by adding a fixed amount of pennies. The Charity Awards are one of the sector’s most prestigious schemes, and the 2013 winners will be announced on 13 June.
Donating a few ‘electronic pennies’ in an Adnams Cellar & Kitchen store may not seem like much, but this small change is already adding up to help to fund services for men with prostate cancer. It’s only been a few months but customers have rounded up over 20,000 times, raising more than £6000 for their charity partner Prostate Cancer UK.
