Impact stories.

Discover the incredible impact of micro-donations with stories from our charity partners.

Your pennies have meant that Bloodhound Doberman cross, Ella, has had a successful year protecting the rhinos

Your pennies have meant that Bloodhound Doberman cross, Ella, has had a successful year protecting the rhinos

Medivet have been raising vital funds for The Wilderness Foundation via Pennies since May 2015. Since then, card-paying customers have been offered the option to donate a few pence when paying by card in Medivet veterinary practices, in support of the Forever Wild Rhino Protection Initiative, helping fund projects designed to counter the rhino poaching crisis is South Africa.

Adnams’ customers keep local charity East Anglian Air Ambulance flying in 2015

Adnams’ customers keep local charity East Anglian Air Ambulance flying in 2015

Brewer and distiller Adnams understands the importance of the local communities that surround its famous brewery in Southwold, Suffolk. With that in mind, they have been offering Pennies to customers at their Cellar & Kitchen Stores across East Anglia for over two years, raising vital funds for a range of charities working throughout the region to improve the lives of as many people living there as possible.

Tailor-made donations from Gieves & Hawkes custmers help keep British craft alive

Tailor-made donations from Gieves & Hawkes custmers help keep British craft alive

In November 2012, bespoke tailor Gieves & Hawkes began offering Pennies in their world-famous store at No. 1 Savile Row. By offering their customers the chance to donate 75p when paying by card, thousands of pounds has been raised for the tailor’s two charity partners, Walking With The Wounded and the Queen Elizabeth Scholarship Trust (QEST), an organisation that helps craftspeople in Britain to achieve their potential and contribute to a thriving craft sector.