Here at Pennies, we are huge advocates of giving. It’s at the very heart of what we do. In fact, one of our objectives since day one has been to encourage and facilitate charitable giving, and this year we thought what better way to do that than supporting global generosity movement, Giving Tuesday.

You may already know about us or have recently heard about us through Giving Tuesday. We’re Pennies – an award-winning fintech charity with an important mission: to protect and grow micro-donations, ensuring people have digital ways to donate those small sums of money that are so important to charities. And so, as you can imagine, we’re pretty passionate about Giving Tuesday’s aim to celebrate and encourage giving in all its forms. Pennies x Giving Tuesday is, put simply, a match made in heaven.

We spoke to the UK lead at the Charities Aid Foundation (CAF), Gráinne Mathews, who explained:

“Charities have given us so much this year, from vital food deliveries during lockdown, to developing new ways to deliver services so they could continue to help those in need; all while struggling themselves with cancelled fundraising events and closed charity shops.


This #GivingTuesday charities need us to be there for them, like they’ve been there for us. It is time to #GiveBack2020. It’s easy, just think of what you have – money, a voice, family, friends, followers, or time – and how that might help.”

This Giving Tuesday and every other day, you can #giveback with the help of Pennies. We know it’s not always easy to donate huge amounts of money, volunteer hours of time or run a marathon! That’s why with the help of our partners, we provide consumers with a way to donate their ‘spare’ change when paying by card or digital wallet, turning small acts of kindness into huge impact for charities and communities across the UK and beyond.

Here are 3 key ways you can #giveback with Pennies:

Donate at a Pennies retailer
As a consumer, your role is simple. You can give back with Pennies by donating when you shop with a participating retailer. Whether you’re shopping online with your favourite brands, via their app or waiting until the shops are open, you can add a donation to your purchase in support of their charity partners.

You may think that a small donation of 25p won’t make a difference but over the last 10 years, those pennies have added up to over £26million in extra funds for charities in the UK and Republic of Ireland. So, next time you shop PRESS YES, because micro-donations matter.

Papa John's customer donating through Pennies

Implement Pennies’ digital micro-donation option
For businesses, as long as you take card payments and fulfil the requirements featured on our website, you can implement Pennies’ digital charity box and give your customers the opportunity to support your nominated charity partners. Yes, it really is that simple (technology dependant of course).

At our recent virtual autumn event, industry leaders from retail and hospitality highlighted how important it is for brands to adapt to the increasing consumer demand for business to have social purpose and ethical business. Pennies can help you do this, #giveback to your community and help your customers do the same.

“There has never been a more important time for social purpose, and those not doing it will need to move fast.” – Roisin Donnelly, Marketing Leader, and cross-industry Non-Executive Director

Help develop tech for good
Pay tech and financial technology partners are crucial to our eco-system, helping us develop the technology to enable the digital donation option within different payment solutions. As the consumer demand grows, businesses are seeking ways to put social purpose higher up the agenda and you can help.

We are constantly adapting to the way people shop and pay for things, introducing Pennies into every payment landscape, whether that be contactless donations, pay at table or self-service – get in touch if you would like to unlock giving for your customers.

Pennies' digital donation option on various technology

In our first 10 years, we have seen more than 100million micro-donations made with Pennies – and our aim is to enable the next 100million micro-donations in just three years. We’d love to hear from you if you’d would like to partner with Pennies and join the micro-donation movement, helping us grow more impact for charities at a time where they are most in need.

And, this Giving Tuesday and beyond, press ‘yes’ when you spot the Pennies’ donation option to help change lives and support communities in need.

Because micro-donations matter, now more than ever.



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