Alison has led Pennies from the start, uniting payments partners and retailers to enable millions of customers to ‘feel good’ about giving a few digital pence to charity.
The Chairman of the Judges, Roger Alexander concluded Alison deserved the Judge’s prize “for her tireless work to leverage the card payments infrastructure to enable charity donations [and] whose only agenda is to raise thousands of pounds for the UK charity sector.”
Alison Hutchinson CBE said upon winning,
“Aside from being hugely surprised and overwhelmed, my firm belief is that this award belongs to the team – not just me. I’m so grateful to the judges for selecting to celebrate Pennies. The payments industry plays such a pivotal role in growing the digital donation movement and so recognition from the industry is so warmly felt and deeply appreciated.
“Pennies is now in its 8th year – and has just surpassed 50M small-change digital donations made to date – half of which were collected in the last two years alone. Together with our partners in payments, retail and charity, Pennies has unlocked around £12M of extra income for over 300 UK registered charities. We’re celebrating a number of milestones and successes ourselves with our ‘Feel-Good February’, and what a wonderful way to kick this off – thank you!”
Pennies is now available in well over 5,000 physical stores (not including where it is available online or in-app) and across 50 retailers; including Domino’s, Zizzi, ASK Italian, Topps Tiles, The Entertainer, Boots Opticians, Travelodge and Virgin Holidays. Currently someone in the UK donates using Pennies every 3 seconds.
– Ends –
Notes to Editors
For more information, please contact Rob Dyson, Head of Marketing and Communications at Pennies on 07813 091 970 / rob.dyson@pennies.org.uk
About Pennies
Pennies’ micro-donations are anonymous – personal data-free, quick, and a choice every time. The retailer nominates the charity that its customers can support.
No data is collected, and there is no follow up; it really is about dropping a few pence in a charity box – but without physical cash.
100% of Pennies customer donations go to charity – 90% to the retailers’ nominated charity/ies and 10% to Pennies – also a charity – to grow micro-donating movement.
As demand for affordable, everyday giving continues to grow, Pennies, the trusted leader in micro-donations, announces the return of Micro-Donation Day, taking place on Monday 25th August 2025. Now in its second year, the campaign brings together businesses and consumers to champion digital generosity through small, meaningful acts of giving.
Just four weeks to go! Building on the success of 2024, Pennies’ second Micro-Donation Day will celebrate the power of small change to create big impact
Today, B&Q announced its partnership with leading UK charity Pennies, making it easier than ever for customers to donate to B&Q’s charity partners, everyday.
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