They join retailers such as Hobbycraft and Evans Cycles, who have already helped consumers to collectively raise over £8.5million for charity with the digital charity box.
Ben Fletcher, Managing Director of Boots Opticians said:
“In Boots Opticians around 96% of all transactions are done on a card, and therefore we are going to be able to talk to virtually all our customers about the work we do improving literacy, because Pennies is part of that customer journey. It allows us to provide sustained, ongoing, reliable financial support to our charity partner in a way they can plan for and that best helps them.”
Pennies is a proven and scalable way to contribute to your CSR plans and raise money for your chosen charity; and one that grows with your business.
Last September, we reached out to customers of in the Republic of Ireland when Domino’s Pizza, our very first partner way back in 2010, broadened the reach of Pennies outside the UK and added the digital charity box to its ROI website. Pizza lovers in Ireland are supporting Barretstown children’s charity when they pay online and in app, and round up their orders to the nearest pound.
As consumers increasingly seek meaningful, affordable ways to give back, Pennies, the award-winning fintech charity which enables micro-donations to charity, has today appointed renowned consumer advocate and business leader Martin Newman as its new official ambassador.
Iceland Foods has joined forces with fintech charity Pennies to make it even easier for customers to support suicide prevention charity Campaign Against Living Miserably (CALM) this Charity Week (10 – 17 May 2025).
Pennies, the trusted leader in micro-donations, is proud to continue its longstanding partnership as the official Gold Charity Partner for the Retail Technology Show 2025, taking place on 2-3 April at ExCeL London.
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